Chrome's own BMX prodigy took home one of the highest honors in the sport last month: an X-Games gold medal in the BMX Park category. Born to the owner of a cycling shop in Kyoto, Rim Nakamura's na...
Chrome x Rio Pride Collaboration
Introducing the exclusive Chrome x Rio 2025 Pride capsule collection—a bright blend of Rio’s bold style and Chrome’s everyday functionality. Be Seen. Be You. Be Proud.
Something Sharp is Coming ... Stay Tuned
All facts, no fools. Attention, kitchen warriors and culinary pros—your knives deserve better. We’re cooking up something special: a chef’s knife case built for durability, style, and ...
Make Better Stuff. Make Stuff Better.
At Chrome, we’ve always believed you don’t need more stuff—you need better stuff. So we build gear that lasts, uses fewer resources, and is made the right way. That’s why we continue to work toward...
Move Your Way with Lamar | Volume 15
Lamar, known as @Des1gner2x, is redefining what it means to ride a bike. Hailing from the Bay Area, he brings a bold, unorthodox approach to riding that turns heads and breaks boundaries. This pro...
Move Your Way with Boom | Volume 11
Meet Boom aka @loficult , the one-man action sports soundtrack and our San Francisco-based dynamo who is inspired by movement and is always on the move! From Shredding sidewalks to riding waves and...
Move Your Way with Rod | Volume 14
Rod, better known as @Roddzilla, is a stylist with an undeniable talent for crafting unforgettable looks and an energy that lights up every room he walks into. Based in Portland, Oregon, Rod’s work...