The Coveted Jersey can’t be purchased. You must win a race to own one. Have the skills; reap the reward. Wear it with pride. It’s our way of giving a bit back to the heroes that spend thankless hours organizing their races and those who test their mettle and climb to the top step. Like mercenaries sent to battle paid only with adrenaline and endorphins, each week around the globe racers contend in back alleys, busy streets, and city tunnels to claim the glory amid their mass of peers. Battles are fought between friends and short cuts found by the canny. Beers are drank and road rash mended. Street racing is rad. For those with the taste for camaraderie and glory there is no substitute.
To make our Coveted Jersey worthy of the fastest riders in the most competitive street races each year we partner with artists and designers that inspire us. In the past, the jersey has been designed by Garett Chow (2010), James Sellman (2012), and Sean Light (2013). All three are incredibly talented; all three can pedal the shit out of a bike.
To continue the pedigree of the Coveted Jersey in 2014, we reached out to London based artist Death Spray Custom. DSC works with mediums he says are “dangerous” or “travel fast.” We’ve more than admired his work for a while. He’s worked with our friends Adam Eldridge on a frame and Thor Drake on 21 Helmets. He’s written that, “if the activity requires a helmet to be worn then the activity is well worth doing” and says, not including his art, the thing that gives him the greatest sense of accomplishment is “scoring some super rare bike shit on ebay.” Death Spray Custom gets it, he just does. Using his lust worthy SATA spray guns and Swann & Morton scalpels (“so sharp you don’t feel it when you accidentally slice your finger open”), Death Spray Custom creates his stunning work in a “modest, cozy” space in South East London. While he dreams of a studio capable of holding C-130, his space puts an emphasis on vibe rather than volume. A vibe that he has spent time to curate and describes as a “1980’s gas station from a Burt Reynolds movie.”
His work has a graphical precision and immaculate finish that plays with historical context and a seditious style. “My work is largely based around heritage in that simple, classic, pre-digital graphics and art is what I like to see and do.”
With the 2014 coveted Jersey, Death Spray Custom was inspired by the disruptive camouflage pattern named Dazzle that was used on ships during WW2. “To cut a long story short, it was a genre of camouflage used by the navy to disguise the orientation of vessels being observed by U-boats. There are a few different styles; the most iconic is the monochrome block style that is most commonly associated with the term. Camo is something that as a pattern maker, I adore as a thing of beauty, from it’s natural origins to the military use. Chrome digs Dazzle, and as South East London’s leading camo aficionado I created a Chrome monogram pattern so all riders who score one can evade U-Boats with ease.” We are again inspired by the work of our friends. Now go find a race (or throw one of your own –> Coveted Jersey Call for 2014 Coveted Jersey Races Blog) and see if you have the mettle to score a 2014 Coveted Jersey.
All photos from: Death Spray Custom
Shipping and Returns
Our fulfillment center is open Monday-Friday 8AM - 5PM Pacific time
a summary of shipping options appears below:
Most in stock items ship within 24 hours of ordering during business days, however some orders may take up to 48 hours to process. Should an item be back ordered, or an unforeseen delay occur, you will be notified as soon as possible.
4 to 7 business days *weekends not included
2 business days *weekends not included
Orders must be placed before noon Pacific Time.
Orders placed after this time will ship the following business day.
Arriving next business day *weekends not included
Orders must be placed before noon Pacific Time
Orders placed after this time will ship the following business day.
- We cannot deliver to PO Boxes
- All orders are subject to local sales tax
- Saturday delivery is not available
- APO Addresses can only be sent on a standard US Postal mail service and transit times may take longer than shown above
Chrome does not ship to all countries, but a vast majority of them.
No shipping On the following dates for 2019:
Independence Day – Thursday, July 4
Labor Day – Monday, September 2
Thanksgiving Day – Thursday, November 28
Christmas Day – Wednesday, December 25th
Returns and Exchanges
We get it. Returns happen. You can return your purchase for a refund, provided it is within 30 days of purchase and the item is as new* and in original packaging.
For orders shipped within US:
- Visit our online returns page.
- If your items are valid for a return, you will be able to print a UPS pre-paid shipping label.
- Pack your item/s in the original packaging or a similar sturdy box.
- Slap the shipping label on the box
- Mail the box at a UPS Access Point or schedule a free pickup at UPS.com
For orders shipped outside the US:
- We use an international sales partner and fulfillment provider, ‘Global-e’, to handle orders outside the United States for Austria and Israel. For all returns outside the United States, please visit Global-e’s customer support website. Customer Support
*"As new" condition for Chrome is unwashed and unworn. We strongly recommend you store your item in its original packaging while you make a decision about the product.
If you are not 100% satisfied with your purchase you can return it for a refund, provided it is within 30 days of receipt of your order and the item is as new* and in the original packaging. Online returns are only accepted for items purchased directly from chromeindustries.com. If you purchased your item from our HUBs or one of Chrome's retail partners please contact them directly to arrange for an exchange or refund.
Gifts can be refunded to the original purchaser only.
Returns not accepted on Final Sale or prices ending in .97.
Chrome is unable to refund postage on expedited or international shipping. Any return delivery disputes must be accompanied by proof of delivery. Chrome is not responsible for lost or misdirected packages.
An approved UPS shipping label must accompany your return.
When Chrome receives your return, we will aim to process it within 10-12 business days or less.
For international returns: Chrome will not accept customs charges incurred when returning items. All packages must be marked, "Goods Returned Under Warranty."
Exchange Policy: Chrome Industries has a return and re-order policy, we do not process direct exchanges. In order to return an item, you can generate a pre-paid UPS shipping label through the link below to use in order to send your product back free of charge. Your payment method will be refunded once the warehouse receives and processes your return. You may reorder at any time as these are two separate transactions."
Still have questions? Email firstname.lastname@example.org
* "As new" condition for Chrome items is unwashed and unworn. Chrome strongly recommends you store your item in its original packaging while you make a decision about the product.