Stories

Our latest news, events, and editorial coverage of all things Chrome.

Blast to the past with Chrome's April Fools Chromagotchi

Let's Party Like It's 1999

Transport back to a simpler time. Get in on the action and sign up for top-secret access to our brand-new Chromagotchi Buckle collection...

Gear GuidesGear Guide: T-Lok Technology

Gear Guide: T-Lok Technology

We’ve been in the backpack game for more than 25 years and know that one size never truly fits all. While most bags are adjustable, we’ve created a truly customizable fit with our T-Lok technology....

Chrome Gives BackChrome Gives Update: Incline Gallery

Chrome Gives Update: Incline Gallery

Uncover the inspiring story behind our Artist Series giveback to Incline Gallery! Discover how the vibrant San Francisco-based gallery is fueling the dreams of local artists.

Behind the Design:  New Urban Ex Backpacks

Behind the Design: New Urban Ex Backpacks

A Q&A with Chrome Industries Product Director, Nate Kuder, on the all-new waterproof Urban Ex Backpacks.

INTRODUCING A LTD CAPSULE ...

INTRODUCING A LTD CAPSULE ...

Featuring customizable hardware options! Did someone just yell REMIX? Finally, an opportunity to customize your Chrome hardware in our all-new, limited-edition holiday collection. *Insert air horn ...

Chrome Artist Sneak Peek: Alexander Lee Chang

Chrome Artist Sneak Peek: Alexander Lee Chang

Introducing a new street inspired collab with Tokyo based fashion brand, ALC. This new capsule is both understated with hardware and color-pop liners that infuse this unique collection with vibranc...

Chrome X Gays Okay: Meet Bane, Founder of Inmigrancake

Chrome X Gays Okay: Meet Bane, Founder of Inmigrancake

Since we launched our capsule with Gays Okay Cyclng in May, we have been deeply moved by the stories of strength, resilience and creativity that the LGBTQIA+ community has shared with us these past...