Sep 1, 2021 PowerPlate: Power to the Pedal Whether you're cruising into work or crushing crosstown rides all day long, having the right footwear for the ride is crucial. With that in mind, we added a secret weapon to our shoes. Meet the PowerPlate Propulsion Shank: What does it do? More power to each pedal stroke Increases arch...
‘Built for This’ returned 4 articles
Apr 23, 2018 Built for This: Woven Stretch Workshirt Everybody from Kurt Cobain to Cool Hand Luke knows workshirts should combine sharp looks and unparalleled durability. We certainly think so. After spending years working with some legendary workwear manufacturers, we developed a new twist on the traditional workshirt. The Woven Stretch Workshirt incorporates just a little bit of […]
Apr 16, 2018 Built for This: Brannan Pant For years, we’ve been making the roughest, toughest, most bad ass cycling shorts out there. With the Brannan Pant we asked, “What if those shorts were…longer?” Built from the same bad-ass Everest™ quick-dry, four-way-stretch fabric that makes our shorts so dope, the Brannan adds a couple extra bells and whistles […]
Apr 2, 2018 Built for This: Dima 2.0 When we first created the Dima, we wanted a pair of slip-ons that were equally at home ripping up a city street or kicking it hard at a backyard barbecue or on the beach. With the Dima 2.0 we took that idea to the next level by dropping in our […]