• Coveted Jersey 2014: Death Spray Custom

    2014 Coveted Jersey 2014 Chrome Coveted Jersey designed by Death Spray Custom

    The Coveted Jersey can’t be purchased. You must win a race to own one. Have the skills; reap the reward. Wear it with pride. It’s our way of giving a bit back to the heroes that spend thankless hours organizing their races and those who test their mettle and climb to the top step. Like mercenaries sent to battle paid only with adrenaline and endorphins, each week around the globe racers contend in back alleys, busy streets, and city tunnels to claim the glory amid their mass of peers. Battles are fought between friends and short cuts found by the canny. Beers are drank and road rash mended. Street racing is rad. For those with the taste for camaraderie and glory there is no substitute. Continue reading

  • Call For 2014 Coveted Jersey Races

     

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    Is your race coveted? If you’re organizing a race in 2014 and want the winner to get a Coveted Jersey, give us a shout. We are currently accepting requests from race organizers around the world. It doesn’t have to be the biggest race, just rad. Alley Cat, fixed crit, pumptrack jam, gold sprints, it doesn’t matter. They're all welcome, but we’ve only got 100 jerseys, so get to it. Continue reading

  • Cutter's Ball & Shop Bike Shootout | Minneapolis

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    Race photographed by John Murdoch

    When life gives you snow, make snow cones! Or if the thought of eating dirty snow doesn't suit your fancy, do what we did and throw a 3 up, freewheel, brakeless, no holds barred race in a back alley in Minneapolis. Although, the alley behind Handsome Cycles (click) and One On One (click) is not your average alley. Throughout the years it has seen more action than Ron Jeremy. It's the starting line for America's drunkest race, The Stupor Bowl (click), and was also where Chrome One set up to party last summer on the Wrenched Nation Tour (click). During one of the coldest winters Minneapolis has seen in years, the boys at Handsome Cycles invited us to get rad and help throw the 1st Annual 'Shop Bike Shoutout.' The Shootout would take place during year five of Handsome's The Cutter's Ball, a party they throw while much of the cycling industry is in town for the trade show Frost Bike (click). With all that snow and all of that beer, how could we lose?

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  • Stupor Bowl 17 | Minneapolis

    At the 17th Annual Stupor Bowl, racers from across the country partied and rode as one — some just faster and drunker than others.

    Stupor Bowl Flyer

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  • Chrome Pop-Up | Chrome 20 LA

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    What better time to go to Southern California for a month than late November? It's right around the time that other parts of the country start getting frigid, but in So Cal the sun is still out and you can ride your bike around in a T-shirt... just a T-shirt. I believe the term is "Porky Piggin' it". It sounded great to us, so when we got a chance to team up with Orange 20 to build a Chrome Pop-Up Hub in their gallery space we jumped on it. We assembled a small crew, loaded up our good ol' Chrome van, faced the ocean, turned left, and hit the road headed for Los Angeles, doing burn outs along the way.  Continue reading