Meet the Artist: NOA-
June 9, 2014
The NOA- Yalta is the newest addition to our Artist Series, and features the original artwork of Japanese, live-paint artist, NOA-. NOA- is as humble as he is talented. Typically using acrylic paint on canvas or wood, he's known for painting with a style that emulates Japanese line-making.
We joined NOA- in an Oakland warehouse where he painted a piece specifically for Chrome. The piece was inspired by the phrase "Kuro Mu" which sounds like Chrome and means Black Fog. We used the print to create our New Limited Edition NOA- Yalta.
Chicago Black Ops Citizen
December 2, 2013
The Chrome Black Ops Citizen is inspired by the same all-black Chicago flag patch worn by tactical units throughout the city. Like the patch, the Black Ops Citizen uses all black for the entire bag, with the exception of the grey stars and d-panel. Made in USA. Guaranteed for life.
The Chicago Black Ops Citizen is only available at our Chrome HUB on Milwaukee Avenue in Wicker Park, and select Chicago area Chrome Dealers.
Participating Chicago Chrome Dealers:
Salvage Military Gift Bag. Re-usable. Resourceful.
November 25, 2013
Better than red wrapping paper and a giant bow, our Salvaged GI laundry bags make great holidays gift bags. We found them in a warehouse, cleaned them (twice), and overprinted them with our Winged-Lion. Simple, versatile, and re-usable, each bag is unique. Once they held laundry, their new use is delivering holiday cheer. Our Salvage Gift Bags let you give an awesome gift from Chrome inside an equally awesome holiday gift bag.
Salvage cotton, general-issue laundry bag
Drawstring top closure
Dimensions: 23” wide, 29” high
Warsaw II: An Iconic Messenger Pack Returns
November 15, 2013
We built the first Warsaw—our iconic professional-grade messenger backpack—way back in 2003. The bag was designed to take shoulder-strap bags to the next level by offering messengers the ability to carry bigger loads with improved ergonomics. Messengers were stoked on the Warsaw, relying on it for everything; they earned a living, won races, and traveled across continents with their bag.
This year we decided it was time to remake the Warsaw. As much as bike messengering looks the same, a lot of things have changed since Billy Souphorse and the Godspeed crew got the first 10 Warsaw bags we made. When we made the Warsaw the focus had been shifting from delivering small items and mail, to larger documents and file boxes. Now the focus is shifting to meal delivery. Because the business of delivery is changing, we want the Warsaw II to be able to adapt.
We sat down with friends, employees, and messengers to remake the Warsaw. We added to our collective experience with veteran riders like Billy Souphorse and Squid Bolger. The Warsaw II is still based on the original, so it’s large enough to carry a file box. Even though the Warsaw II is deeper, it’s slim enough to split traffic. We removed the yoke—separating the shoulder straps helps to improve load carrying, stability, and comfort. The Warsaw II’s strap retention system keeps excess straps out of the way until you need to expand the bag. We simplified the organization to make it easier to find small stuff. We also added a tool pocket to the bottom of the bag, now tools are quick to find—and accessible separately—without digging through your cargo. The side pocket is there so give you quick access to mail and FedEx envelopes. We moved the ID holder so that the flap prevents rain from soaking it. Finally the stash pocket, it’s still there.
After multiple prototypes, we had a design which Squid, and crews across the country carried and worked with. After months of testing, the final version of the Warsaw II was approved. So after all the revisions, all the stories, and the decades of shared experience from riders and messengers, we’re ready to introduce the Warsaw II; a bag of epic capabilities for professional messengers.
Chrome X Blue Lug
August 27, 2013
Two iconic brands. Three unique bags.
We caught up with Tokyo's iconic Blue Lug bike shop Owner Toshihiro Ashikaga for a conversation about bike culture in Tokyo, the Blue Lug X Chrome bag collaboration, and why bikes, beer and girls are so damn important.
CHROME: What is the Blue Lug philosophy?
TOSHI: Our ultimate goal is to support the cycling community of Tokyo; we hope by doing this we make everyone’s cycling life a little better.
CHROME: What is unique about the shop and staff at Blue Lug?
TOSHI: It sounds kind of funny to say, but our staff at Blue Lug is really one big family. Most of our employees were once loyal customers who eventually joined our team. Whether they were local messengers, or just cycling enthusiasts they are all avidly devoted to the cycling scene and are completely in love with bicycles.
CHROME: How would you describe the bike culture and scene in Tokyo?
TOSHI: Bicycles have been an important part of life in Tokyo for a very long time, however the type of bicycle people ride has changed significantly in recent years. For example, several years ago, like in many other cities, track bikes became exceptionally popular. The track bike phenomenon created a demand for shops like Blue Lug that specialize in unique bicycles. And while track bikes are still popular in Tokyo, the influx of specialty bicycles has increased the local cycling scene’s awareness of the global bicycle culture. Today, people in Tokyo ride everything from fat bikes to cyclocross to mountain bikes, and there always seem to be a great amount of excitement surrounding anything new and unique.
CHROME: What is your favorite route to ride in Tokyo?
TOSHI: By far my favorite ride in Tokyo would have to be through Shinjuku just before dawn. I love this ride because during the day Shinjuku in one of the most densely populated places on the planet, which makes riding a bicycle there nearly impossible. At dawn, however, you are alone with your bicycle. The streets are silent and empty, and the air is cool. You can ride as fast as you like without hesitation, which delivers an overwhelming feeling of tranquility and freedom. In my opinion there’s nothing quite like that sensation, and I would recommend that ride to any bike lover who visits Tokyo.
CHROME: How did the collaboration with Chrome come about?
TOSHI: We have always loved Chrome bags and have carried them in our shops for years. Our appreciation of Chrome was only strengthened as we began to make our own bags and realized just how well made and designed they were. Chrome bags are stylish but also extremely functional, something that every bag maker is, or at least should be, envious of. To show our admiration we humbly offered to collaborate on a bag with Chrome and were honored when they accepted.
CHROME: What were the ideas and main inspiration behind the bag collaboration?
TOSHI: There are a few underlying themes with regards to design of the bag collaboration. The first and most obvious is the blue stitching, which is the official Blue Lug corporation color. The others theme, however, is a little less obvious. At the shop we always like to joke that the most important things in life are girls, bicycles, and beer, and we believe deep down everyone likely feels the same way. So, because we were a little hesitant, or perhaps shy, to say it directly we decided take a slightly more subtle approach and use a mirror image to express our love for girls, bicycles, and beer.
The Blue Lug bag collection is USA Made and comes in three iconic Chrome silhouettes; Sentinel, Sotnik, and Victor. Although developed exclusively for Blue Lug shops in Tokyo, we’ve released a small batch stateside in each of our Chrome Retail HUBs.