Forged Rubber: The Mobile Factory Tour
August 7, 2014
Photographed by Megan Sontog
Hi, my name is Amanda. I'm about to tell you a story about a machine. His name is DESMA and he makes Chrome's Forged Rubber Sneakers. DESMA is an old pro at making shoes. Seventy years ago, he was cranking out army boots during WWII but after the war, he just sat with 85 of his fellow machines rusting away in a basement in Slovakia.
One fine day, he got the call that Chrome Industries wanted him and his pals to build Forged Rubber Sneakers by forging rubber soles directly onto durable canvas uppers, one at a time, by hand, the same way they made army boots 70 years ago. While his pals went to work in Thailand, DESMA oiled his pivots, slapped on some paint, and hopped the first flight to San Francisco, where he and our Chrome Crew geared up to take this one-machine Forged Rubber Factory on tour.
Meet the Artist: NOA-
June 9, 2014
The NOA- Yalta is the newest addition to our Artist Series, and features the original artwork of Japanese, live-paint artist, NOA-. NOA- is as humble as he is talented. Typically using acrylic paint on canvas or wood, he's known for painting with a style that emulates Japanese line-making.
We joined NOA- in an Oakland warehouse where he painted a piece specifically for Chrome. The piece was inspired by the phrase "Kuro Mu" which sounds like Chrome and means Black Fog. We used the print to create our New Limited Edition NOA- Yalta.
Chicago Black Ops Citizen
December 2, 2013
The Chrome Black Ops Citizen is inspired by the same all-black Chicago flag patch worn by tactical units throughout the city. Like the patch, the Black Ops Citizen uses all black for the entire bag, with the exception of the grey stars and d-panel. Made in USA. Guaranteed for life.
The Chicago Black Ops Citizen is only available at our Chrome HUB on Milwaukee Avenue in Wicker Park, and select Chicago area Chrome Dealers.
Participating Chicago Chrome Dealers:
Salvage Military Gift Bag. Re-usable. Resourceful.
November 25, 2013
Better than red wrapping paper and a giant bow, our Salvaged GI laundry bags make great holidays gift bags. We found them in a warehouse, cleaned them (twice), and overprinted them with our Winged-Lion. Simple, versatile, and re-usable, each bag is unique. Once they held laundry, their new use is delivering holiday cheer. Our Salvage Gift Bags let you give an awesome gift from Chrome inside an equally awesome holiday gift bag.
Salvage cotton, general-issue laundry bag
Drawstring top closure
Dimensions: 23” wide, 29” high
Warsaw II: An Iconic Messenger Pack Returns
November 15, 2013
We built the first Warsaw—our iconic professional-grade messenger backpack—way back in 2003. The bag was designed to take shoulder-strap bags to the next level by offering messengers the ability to carry bigger loads with improved ergonomics. Messengers were stoked on the Warsaw, relying on it for everything; they earned a living, won races, and traveled across continents with their bag.
This year we decided it was time to remake the Warsaw. As much as bike messengering looks the same, a lot of things have changed since Billy Souphorse and the Godspeed crew got the first 10 Warsaw bags we made. When we made the Warsaw the focus had been shifting from delivering small items and mail, to larger documents and file boxes. Now the focus is shifting to meal delivery. Because the business of delivery is changing, we want the Warsaw II to be able to adapt.
We sat down with friends, employees, and messengers to remake the Warsaw. We added to our collective experience with veteran riders like Billy Souphorse and Squid Bolger. The Warsaw II is still based on the original, so it’s large enough to carry a file box. Even though the Warsaw II is deeper, it’s slim enough to split traffic. We removed the yoke—separating the shoulder straps helps to improve load carrying, stability, and comfort. The Warsaw II’s strap retention system keeps excess straps out of the way until you need to expand the bag. We simplified the organization to make it easier to find small stuff. We also added a tool pocket to the bottom of the bag, now tools are quick to find—and accessible separately—without digging through your cargo. The side pocket is there so give you quick access to mail and FedEx envelopes. We moved the ID holder so that the flap prevents rain from soaking it. Finally the stash pocket, it’s still there.
After multiple prototypes, we had a design which Squid, and crews across the country carried and worked with. After months of testing, the final version of the Warsaw II was approved. So after all the revisions, all the stories, and the decades of shared experience from riders and messengers, we’re ready to introduce the Warsaw II; a bag of epic capabilities for professional messengers.