Events
  • Forged Rubber: The Mobile Factory Tour

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    Photographed by Megan Sontog

    Hi, my name is Amanda. I'm about to tell you a story about a machine. His name is DESMA and he makes Chrome's Forged Rubber Sneakers. DESMA is an old pro at making shoes. Seventy years ago, he was cranking out army boots during WWII but after the war, he just sat with 85 of his fellow machines rusting away in a basement in Slovakia.

    One fine day, he got the call that Chrome Industries wanted him and his pals to build Forged Rubber Sneakers by forging rubber soles directly onto durable canvas uppers, one at a time, by hand, the same way they made army boots 70 years ago. While his pals went to work in Thailand, DESMA oiled his pivots, slapped on some paint, and hopped the first flight to San Francisco, where he and our Chrome Crew geared up to take this one-machine Forged Rubber Factory on tour.

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  • Chrome Seattle HUB Grand Opening Party

    Chrome Seattle HUB

     Photography by David Frost

    Here at Chrome we're making moves. Bob Seger wrote a song about it, it's called "NightMoves" – it's probably best to listen to this song as you read this. >> Except instead of a song about teenagers discovering their sexuality in the woods, Chrome is discovering a new home in America. Enter, our sixth HUB: Chrome Seattle. On a summer night, on a sweet summer night we welcomed friends both old and new, to break in Chrome Seattle like we have all HUBs before it. We threw a party. A pinball party.

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  • Chrome Mission HUB Grand Opening Party

    Chrome Industries Mission HUB GOP

    Party photographs by Rasta Dave

    Five is the number that symbolizes harmony and balance. It's the number of seconds that can pass after you've dropped food on the floor and still eat it. It's the number of digits we throw in the air and slap as a celebratory hand gesture. To Coco Chanel it signified the pure embodiment of a thing, its spirit, and its mystic meaning. To Chrome the number 5 represents a key milestone, and we can't help reflect on where we started and where we're going. If the grand opening party of our Mission HUB on Valencia, our 5th Chrome HUB, was any indication of what's to come, we'd better break out some sunglasses because the future looks bright.

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  • Coveted Jersey 2014: Death Spray Custom

    2014 Coveted Jersey 2014 Chrome Coveted Jersey designed by Death Spray Custom

    The Coveted Jersey can’t be purchased. You must win a race to own one. Have the skills; reap the reward. Wear it with pride. It’s our way of giving a bit back to the heroes that spend thankless hours organizing their races and those who test their mettle and climb to the top step. Like mercenaries sent to battle paid only with adrenaline and endorphins, each week around the globe racers contend in back alleys, busy streets, and city tunnels to claim the glory amid their mass of peers. Battles are fought between friends and short cuts found by the canny. Beers are drank and road rash mended. Street racing is rad. For those with the taste for camaraderie and glory there is no substitute. Continue reading

  • Call For 2014 Coveted Jersey Races

     

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    Is your race coveted? If you’re organizing a race in 2014 and want the winner to get a Coveted Jersey, give us a shout. We are currently accepting requests from race organizers around the world. It doesn’t have to be the biggest race, just rad. Alley Cat, fixed crit, pumptrack jam, gold sprints, it doesn’t matter. They're all welcome, but we’ve only got 100 jerseys, so get to it. Continue reading