• Chrome Mission HUB Grand Opening Party

    Chrome Industries Mission HUB GOP

    Party photographs by Rasta Dave

    Five is the number that symbolizes harmony and balance. It's the number of seconds that can pass after you've dropped food on the floor and still eat it. It's the number of digits we throw in the air and slap as a celebratory hand gesture. To Coco Chanel it signified the pure embodiment of a thing, its spirit, and its mystic meaning. To Chrome the number 5 represents a key milestone, and we can't help reflect on where we started and where we're going. If the grand opening party of our Mission HUB on Valencia, our 5th Chrome HUB, was any indication of what's to come, we'd better break out some sunglasses because the future looks bright.

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  • Coveted Jersey 2014: Death Spray Custom

    2014 Coveted Jersey 2014 Chrome Coveted Jersey designed by Death Spray Custom

    The Coveted Jersey can’t be purchased. You must win a race to own one. Have the skills; reap the reward. Wear it with pride. It’s our way of giving a bit back to the heroes that spend thankless hours organizing their races and those who test their mettle and climb to the top step. Like mercenaries sent to battle paid only with adrenaline and endorphins, each week around the globe racers contend in back alleys, busy streets, and city tunnels to claim the glory amid their mass of peers. Battles are fought between friends and short cuts found by the canny. Beers are drank and road rash mended. Street racing is rad. For those with the taste for camaraderie and glory there is no substitute. Continue reading

  • Call For 2014 Coveted Jersey Races

     

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    Is your race coveted? If you’re organizing a race in 2014 and want the winner to get a Coveted Jersey, give us a shout. We are currently accepting requests from race organizers around the world. It doesn’t have to be the biggest race, just rad. Alley Cat, fixed crit, pumptrack jam, gold sprints, it doesn’t matter. They're all welcome, but we’ve only got 100 jerseys, so get to it. Continue reading

  • Cutter's Ball & Shop Bike Shootout | Minneapolis

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    Race photographed by John Murdoch

    When life gives you snow, make snow cones! Or if the thought of eating dirty snow doesn't suit your fancy, do what we did and throw a 3 up, freewheel, brakeless, no holds barred race in a back alley in Minneapolis. Although, the alley behind Handsome Cycles (click) and One On One (click) is not your average alley. Throughout the years it has seen more action than Ron Jeremy. It's the starting line for America's drunkest race, The Stupor Bowl (click), and was also where Chrome One set up to party last summer on the Wrenched Nation Tour (click). During one of the coldest winters Minneapolis has seen in years, the boys at Handsome Cycles invited us to get rad and help throw the 1st Annual 'Shop Bike Shoutout.' The Shootout would take place during year five of Handsome's The Cutter's Ball, a party they throw while much of the cycling industry is in town for the trade show Frost Bike (click). With all that snow and all of that beer, how could we lose?

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  • The One Show: 2014

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    Photographed by Brenton Salo

    Neither snow, nor rain, nor heat, nor gloom of night stays Chrome Industries from partying at The One Motorcycle Show in Portland, OR. This was The One Show's fifth year and while motorcycles were making their way into PDX from all over the world, the skies opened up and dumped a blanket of snow on the city the likes of which it hasn't seen in years. But as they say, 'the show must go on,' so we strapped ourselves into our 415s, parked the Chrome Van out front, and partied warmth back into our bodies. Continue reading