Coveted Jersey
  • Chrome MPLS HUB Grand Opening Party

    20141115-HLB_7460Photography by Heather Byington

    After we spent a week and a half of getting settled into our new Chrome MPLS HUB, we sent out word to the locals that it was time to christen our new spot with a party ... a party that would leave eyes crossed and ears ringing. We knew we had to come proper. The people in the Minnesota rage, so we got enough beer to put down an elephant and enough tacos to feed a small village or enough tacos to feed an elephant and enough beer for a small village. Either one works. Continue reading

  • This weekend: Chrome Coveted Jersey Races

    Our #CovetedJersey can't be bought, only won and if you are in the area of these two alleycats this Saturday go out and race. That winner could be you.

    Beast Flyer

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  • Coveted Jersey 2014: Death Spray Custom

    2014 Coveted Jersey 2014 Chrome Coveted Jersey designed by Death Spray Custom

     

    The Coveted Jersey can’t be purchased. You must win a race to own one. Have the skills; reap the reward. Wear it with pride. It’s our way of giving a bit back to the heroes that spend thankless hours organizing their races and those who test their mettle and climb to the top step. Like mercenaries sent to battle paid only with adrenaline and endorphins, each week around the globe racers contend in back alleys, busy streets, and city tunnels to claim the glory amid their mass of peers. Battles are fought between friends and short cuts found by the canny. Beers are drank and road rash mended. Street racing is rad. For those with the taste for camaraderie and glory there is no substitute. Continue reading

  • Call For 2014 Coveted Jersey Races

     

    winner

    Is your race coveted? If you’re organizing a race in 2014 and want the winner to get a Coveted Jersey, give us a shout. We are currently accepting requests from race organizers around the world. It doesn’t have to be the biggest race, just rad. Alley Cat, fixed crit, pumptrack jam, gold sprints, it doesn’t matter. They're all welcome, but we’ve only got 100 jerseys, so get to it. Continue reading

  • Chrome Pop-Up | Chrome 20 LA

    Screen Shot 2013-12-30 at 12.11.52 PM What better time to go to Southern California for a month than late November? It's right around the time that other parts of the country start getting frigid, but in So Cal the sun is still out and you can ride your bike around in a T-shirt... just a T-shirt. I believe the term is "Porky Piggin' it". It sounded great to us, so when we got a chance to team up with Orange 20 to build a Chrome Pop-Up Hub in their gallery space we jumped on it. We assembled a small crew, loaded up our good ol' Chrome van, faced the ocean, turned left, and hit the road headed for Los Angeles, doing burn outs along the way.  Continue reading