Coveted Jersey
  • Coveted Jersey 2014: Death Spray Custom

    2014 Coveted Jersey 2014 Chrome Coveted Jersey designed by Death Spray Custom

    The Coveted Jersey can’t be purchased. You must win a race to own one. Have the skills; reap the reward. Wear it with pride. It’s our way of giving a bit back to the heroes that spend thankless hours organizing their races and those who test their mettle and climb to the top step. Like mercenaries sent to battle paid only with adrenaline and endorphins, each week around the globe racers contend in back alleys, busy streets, and city tunnels to claim the glory amid their mass of peers. Battles are fought between friends and short cuts found by the canny. Beers are drank and road rash mended. Street racing is rad. For those with the taste for camaraderie and glory there is no substitute. Continue reading

  • Call For 2014 Coveted Jersey Races

     

    winner

    Is your race coveted? If you’re organizing a race in 2014 and want the winner to get a Coveted Jersey, give us a shout. We are currently accepting requests from race organizers around the world. It doesn’t have to be the biggest race, just rad. Alley Cat, fixed crit, pumptrack jam, gold sprints, it doesn’t matter. They're all welcome, but we’ve only got 100 jerseys, so get to it. Continue reading

  • Chrome Pop-Up | Chrome 20 LA

    Screen Shot 2013-12-30 at 12.11.52 PM What better time to go to Southern California for a month than late November? It's right around the time that other parts of the country start getting frigid, but in So Cal the sun is still out and you can ride your bike around in a T-shirt... just a T-shirt. I believe the term is "Porky Piggin' it". It sounded great to us, so when we got a chance to team up with Orange 20 to build a Chrome Pop-Up Hub in their gallery space we jumped on it. We assembled a small crew, loaded up our good ol' Chrome van, faced the ocean, turned left, and hit the road headed for Los Angeles, doing burn outs along the way.  Continue reading

  • 2013 Year in Review

    Whoever said "Time flies when you're having fun" must have been talking about 2013. Because just like that, it's almost gone. Rides were had, friends were made, high fives were given, and hangovers were nursed. 2013 was a great year for Urban Bike, Street Photography, Street Racing, and more. We're thankful to all those who rode Chrome in 2013. With the new year upon us, we take a look back at some of our favorite 2013 moments through our year in review:
     YIR_1winnerphotobyJavierLinares       Continue reading

  • Chrome_20 Goes Live

    Streets of Chrome by Van Styles

    It’s going to be a good month. We’ve teamed up with the iconic bike shop Orange 20 to bring you a one-of-a-kind Chrome HUB in LA. We call it Chrome_20 and starting November 22nd it’s going to be a month-long party.

    Orange 20 is great, the staff kicks ass, and they have been influential in shaping the Los Angeles cycling culture. We’re more than stoked that they invited us into their space; we’re pumped to share some beers (many beers) with the Orange 20 crew over the next 4 weeks.

    Chrome_20 is more than just a spot to pick up some bombproof Chrome gear…

    First off, we’re hosting a month-long Streets of Chrome photography show. We’ve reached out to our friend Van Styles to curate an exhibition of Los Angeles street photography. Along with his own photoset, Van selected the work of Sagan Lockhart and Jefroe in the show. Van kills it behind the lens and has more Instagram followers than you; Sagan Lockhart is one of the creative geniuses affiliated with Odd Future; Jefroe is the creative director of At Large Media in LA. This show is uniquely Los Angeles and we’re humbled to be showing this work.

    Chrome_20 is also home to #Wrenched_LA our interactive Instagram wall featuring favorite local spots. The first interactive edition of our Wrenched city guide, #Wrenched_LA is powered by the people. Chrome_20 features a wall-sized map of LA. Whenever a photo is posted to Instagram with the hashtag #Wrenched_LA, we’re going to print the photo and post it on the map. Next time you’re at a rad spot in LA take a photo and tag it #Wrenched_LA. Favorite dive bar: #Wrenched_LA, killer burrito: #Wrenched_LA, amazing coffee: #Wrenched_LA, best place to watch the sunset: #Wrenched_LA. You get it. We’re asking you to show us your city. At the end of this thing we’ll have a wall documenting the best places in LA. It’s going to be awesome.

    Each week you’ll have a chance to win a 2013 Chrome Coveted Jersey. Starting with an alleycat on 11/22 at 7pm, a fixed gear cross race on 11/29 at 7pm, and an uphill sprint race on 12/7 at 1pm. This will be your last chance to get a 2013 Chrome Coveted Jersey - don’t miss out. We’ll get you more information about the ongoing events but for now: the party starts November 22nd at 7pm – 10pm. We’ll have a DJ and beer from New Belgium Brewing (thanks!), you can check out the photographs, and its your first chance to score a Coveted Jersey.

    The address is:
    4357 Melrose St.
    Los Angles, CA 90029

    We’ll be there:
    Mon.-Sat. 11am - 7pm
    Sunday 11am - 5:30pm