Coveted Jersey
  • This weekend: Chrome Coveted Jersey Races

    Our #CovetedJersey can't be bought, only won and if you are in the area of these two alleycats this Saturday go out and race. That winner could be you.

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  • Coveted Jersey 2014: Death Spray Custom

    2014 Coveted Jersey 2014 Chrome Coveted Jersey designed by Death Spray Custom

    The Coveted Jersey can’t be purchased. You must win a race to own one. Have the skills; reap the reward. Wear it with pride. It’s our way of giving a bit back to the heroes that spend thankless hours organizing their races and those who test their mettle and climb to the top step. Like mercenaries sent to battle paid only with adrenaline and endorphins, each week around the globe racers contend in back alleys, busy streets, and city tunnels to claim the glory amid their mass of peers. Battles are fought between friends and short cuts found by the canny. Beers are drank and road rash mended. Street racing is rad. For those with the taste for camaraderie and glory there is no substitute. Continue reading

  • Call For 2014 Coveted Jersey Races

     

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    Is your race coveted? If you’re organizing a race in 2014 and want the winner to get a Coveted Jersey, give us a shout. We are currently accepting requests from race organizers around the world. It doesn’t have to be the biggest race, just rad. Alley Cat, fixed crit, pumptrack jam, gold sprints, it doesn’t matter. They're all welcome, but we’ve only got 100 jerseys, so get to it. Continue reading

  • Chrome Pop-Up | Chrome 20 LA

    Screen Shot 2013-12-30 at 12.11.52 PM What better time to go to Southern California for a month than late November? It's right around the time that other parts of the country start getting frigid, but in So Cal the sun is still out and you can ride your bike around in a T-shirt... just a T-shirt. I believe the term is "Porky Piggin' it". It sounded great to us, so when we got a chance to team up with Orange 20 to build a Chrome Pop-Up Hub in their gallery space we jumped on it. We assembled a small crew, loaded up our good ol' Chrome van, faced the ocean, turned left, and hit the road headed for Los Angeles, doing burn outs along the way.  Continue reading

  • 2013 Year in Review

    Whoever said "Time flies when you're having fun" must have been talking about 2013. Because just like that, it's almost gone. Rides were had, friends were made, high fives were given, and hangovers were nursed. 2013 was a great year for Urban Bike, Street Photography, Street Racing, and more. We're thankful to all those who rode Chrome in 2013. With the new year upon us, we take a look back at some of our favorite 2013 moments through our year in review:
     YIR_1winnerphotobyJavierLinares       Continue reading