CHROME HUBS are more than places to get the newest Chrome products. You can build a custom bag at our Chrome Custom Sewing Station, discover new music after hours at our Third Thursdays, watch bike and skate videos, check out our exclusive screenings, start (or end) an alley cat or just stop in to find out where to get the best burrito in town. CHROME HUBS reflect our commitment to living in the city. Come in, hang out, talk shop with the crew and buy something if you feel like it.
The One Show: 2014
February 11, 2014
Photographed by Brenton Salo
Neither snow, nor rain, nor heat, nor gloom of night stays Chrome Industries from partying at The One Motorcycle Show in Portland, OR. This was The One Show's fifth year and while motorcycles were making their way into PDX from all over the world, the skies opened up and dumped a blanket of snow on the city the likes of which it hasn't seen in years. But as they say, 'the show must go on,' so we strapped ourselves into our 415s, parked the Chrome Van out front, and partied warmth back into our bodies. Continue reading
Dirty Doubles: Chrome Industries' pump-ish track race
December 17, 2013
Early December in Portland OR, when the weather forecast calls for 20% chance of rain, it's going to rain. When it calls for 20% chance of snow, it won't. That is unless you're building a pump track in a parking lot to race on. In that case, yes it most definitely will snow. Them's the breaks, baby. Even though a light dusting of snow can shut down the entire city of Portland, it can't shut down the fire in our hearts and the over whelming urge to get rad despite inclement weather. That's why we teamed up with Fat Tire Farm to bring Dirty Doubles to the brave of heart, to the people who laugh in the face of danger, and the people who'd rather be cold and taking sweet jump on some bikes, than snuggled up warm on the couch in front of the TV. A lot of different kinds of people showed up that night and everyone had a common thread besides bikes.... they were all tough as fuck.
Meet the Maker: Chrome Portland's Bag Maker, Lara Kessler
September 23, 2013
NAME: Lara Kessler
BIRTHPLACE: Outside Philadelphia, PA
BIKES IN QUIVER:
Track: Blue TR250
Road: Veloforma F1R
Commuter/ rain/ training: Giant OCR A1
DAY JOB: Chrome Custom bag maker/ seamstress/ designer
HOBBY: Riding or racing bikes and sewing at home. I never get tired of it.
5 SONGS ON YOUR PLAYLIST AT RANDOM:
Daft Punk: Get Lucky
Black Sabbath: Changes
Lana Del Rey: Born to Die
Beastie Boys: An Open Letter to NYC
How did you get started sewing and making things?
I'm all leg with a short torso. I wanted to start designing clothes that fit my body shape and were ahead of the times. It's also an under-appreciated skill that is taken for granted until a person actually knows someone that posses the ability and then all of a sudden, everyone has 500 things that need altering or repair. I like being that resource and making a little extra money in the process.
What was your favorite thing you’ve ever made?
My wedding dress. And the Misfits Crimson Ghost Citizen Messenger Bag for Halloween 2012.
You’ve been making custom bags at the Chrome HUB in Portland since it opened, what bags have you made that’ve been your favorite?
Definitely that Crimson Ghost bag, the Chicago Bulls Hip pouch, and the Shark Attack and Pendleton fabric Citizens, too.
Have you encountered any odd #ChromeCustoms requests?
I get asked regularly if I make custom knife rolls.
What attracted you to work at Chrome?
It's pretty amazing that I can say I'm one of four people in the world that holds the position of Chrome Bag Maker. It's like running my own tailoring shop in the heart of the Chrome Portland store. I've met a lot of cool people in the time I've been here.
What’s your favorite off-the-shelf Chrome product and why?
The Yalta Night Backpack and the Sotnik Duffel Bag. Yalta Night because I'm not normally comfortable wearing a lot of black on my bike, especially as PDX moves into the greyer months, and I know I'm very visible using this bag from that 3M reflective pocket on the front. Even better is that it's a subtle reflective coating and only extremely visible when light hits. If a car tags me from behind, I know it's entirely their fault. And the Sotnik because it's an amazing travel bag! You can carry it in so many different ways and no matter how much you pack in it, it will always fit in the plane overhead compartments.
You’re a Cat 2 track cyclist, been crushing it in time trials at Alpenrose Velodrome for the past three years. How's the season going for you?
2013 was a transition from track to road for me. I wanted a different challenge on the bike and I had never focused on road racing - I had only used it as leg speed work for the track. Road requires a lot more miles in your legs and it's also different muscle memory. My race season started really early this year and I went hard trying to get at least top 3 right off the gun. I was successful until about July and then my legs were pretty gassed, but I wouldn't quit. Harsh reality: I still have a lot of work to do with my development.
What are your future racing plans?
I will most likely return to the track in 2014, but still work hard racing road. My cycling team is road racing focused and it's a solid team that has developed pro riders. That is not my aspiration, but I'm going to try my hardest to be of that caliber.
What’s your favorite thing about living in Stumptown?
After living in Chicago for 6 years where the only hills are overpasses, I'm extremely thankful to have so much varying elevation here. I love climbing hills on my bike and the views are gorgeous once you reach the top.
What’s your favorite recovery meal?
After all those hill climbs, I usually blend up some Chocolate almond milk, yogurt, peanut butter, banana, honey and some post-workout powder. And sometimes a shower beer.
Great sushi is in abundance here so I prefer to treat myself to that when I can.
Any shout outs?
415 Launch at The Lizard Lounge
April 30, 2013
The 1 Moto Show 2013
March 26, 2013
Chrome was stoked to be part of the The One Motorcycle Show in Portland, OR put on by Thor Drake and his crew at See See Motorcycles. This being the first time we partied together they didn't know how we let loose so we showed them... hard. Continue reading