CHROME HUBS are more than places to get the newest Chrome products. You can build a custom bag at our Chrome Custom Sewing Station, discover new music after hours at our Third Thursdays, watch bike and skate videos, check out our exclusive screenings, start (or end) an alley cat or just stop in to find out where to get the best burrito in town. CHROME HUBS reflect our commitment to living in the city. Come in, hang out, talk shop with the crew and buy something if you feel like it.
Red Bull Mini Drome Bushwick 2013
March 25, 2013"Smaller, faster, harder". Never before seen in NYC, the latest Red Bull mini drome debuted this past weekend and was unlike any of the other mini dromes built by Red Bull in the past. Steeper and more compact, this mini drome challenged NYC racers and a few out-of-towners with power and handling skills. Built in a church on Bushwick avenue in Bushwick was the perfect place to host this the event.100 riders took to the drome for a total of 10 laps, the 32 riders with fastest times went on to the main event where 2 riders would compete in a cat and mouse race around the drop for another 10 laps. Our own crew tested their metal ...From the 32 riders 16 winners went on to compete against one another, then 8, then 4, and then finally 2. The 2 riders Addison Zambawa and Toms Alsbergs went head to head until Addison was able to catch up a few inches from Toms.The Event itself was awesome, it was great seeing all the same friends you see out riding in the streets having fun in this crazy race. After the event local group NinjaSonik performed as the night winded down and everyone rode home.
Monster Track 14 NYC
March 16, 2013
Ask any professional messenger and they'll tell you that the Monstertrack Alleycat race is the grand daddy of all Alleycats. It was started by New York City bike messenger, "Snake", in 2000, and to this day it remains one of the few races that is held specifically for brakeless, fixed gear bicycles. It's currently organized by Carlos "Diablo" and Victor "Freeway" work as bike messengers, race organizers, and alleycat racers. The two made the alleycat scene in New York more popular by extensively using the internet to spread the word about bike racing in New York and now Monstertrack is billed as the second largest alleycat in the nation, attracting racers from all over the US, Europe and Japan.
Monster Track 14 did not disappoint. This breakless fixed gear death dash through the city was held during some of the worst conditions ever with freezing rain and cold temperatures. The unforgiving weather took a toll on most riders who dropped out before the race was completed. Only 8 of the 190+ riders finished all 4 manifests, including the returning veterans. Austin Horse finished in first place followed by Alfred Bobe Jr. in second and Crihs Thorman in third. Big ups to Chas from SF killing it as well. This race is a true testament to real riders killing it in the streets.Check out the promotional video here, the race however was much more gnar. The weather came in harsh with rain, wind, and snow... That didn't slow them down!
Streets of Chrome Photo Contest
February 26, 2013
To celebrate the launch of our new street photography camera bags, the Niko Camera Bag Series, we ran a contest to find the world’s next great street photographer. From Ricky Powell to Tod Seelie, street photographers have inspired Chrome with their ability to capture the city with simple, raw and candid photos.
The contest received over 1,200 submissions worldwide, resulting in over 23k votes. Photos submitted were extremely impressive but Javier Linares photo took the overall with this shot:
Ingress is no longer a game
December 21, 2012
For as yet unknown reasons Niantic Labs is providing identifying patches for both the Resistance and Enlightened factions to Chrome HUBs in San Francisco, New York City, Chicago and Portland. These New faction symbols raise the conflict of ideals between the competing movements to another level. The scale is global, and Ingress is clearly no longer a game... and what’s Niantic Lab’s role in all this... just whose side are they on anyway? If you know, please tell us.
Drop by one of our stores to buy your patch and we'll sew it on your bag for free.
Custom Military Salvage Program
March 21, 2012
CHROME ACTIVATES CUSTOM MILITARY SALVAGE PROGRAM FOR VETERANS DAY
Since 1995, Chrome has made bags from reclaimed or salvage materials. When we started making our iconic messenger bag with salvage military duffels and tents the response was amazing, particularly from US Military Personnel who wanted us to make bags using their personal duffels and fatigues. These items carry significant meaning, but can’t be used frequently in civilian life.
Last year US Army Vehicle Commander Jared Morford of Watertown, South Dakota reached out to Chrome to make a Custom Salvage bag with the duffel he carried to Iraq. Chrome’s Custom Military Salvage Citizen was born.
The Chrome Custom Military Salvage Program invites Veterans and military families to bring their military duffels or fatigues to one of Chrome’s four HUB locations in San Francisco, New York, Chicago, and Portland. Chrome bag makers will use this material to create a custom Citizen Messenger bag.
This program is extremely successful. People have shared their stories with us and we are moved. It reminds us how fortunate we are and how bags carry memories and meaning. One story affected us so much we made a short documentary. (link)