This is the Chrome Familia. Individuals interpreting the bike and the skateboard in a way that's entirely their own. On the road for more months each year than they are at home, these are our authentic product testers who beat the shit out of our products on a daily basis to affirm that we're living up to our promise to them.


  • Guest Post: Squid Talks CMWC, Mexico City

    I was lucky enough to take part in the 22nd Annual Cycle Messenger World Championships this past weekend in Mexico City, Mexico!

    Main Race Final Main Race Final 
    Hundreds of cycle couriers from around the world gathered for this most epic event. I want to say a Big Thank You to the CMWC Mexico team and all the wonderful people who volunteered and worked so hard to pull it off!I got in on the same flight with four other NY’ers on Thursday afternoon. Proud to say our city rolled deep with 15 total!

    Thanks for the candy apples Thanks for the candy apples

    I missed the track racing at the Olympic Velodrome and group ride to the Pyramids of the Sun and Moon, and the KOM hill climb (Congrats Cooper Ray for bringing NY it’s first World Champ title of the weekend!). Not to worry though, plenty of mayhem was in store for the next few days.

    Thursday evening was a pub crawl. I drank enough Mezcal to last me the whole weekend. It was great to see old friends and meet some new ones too.

    Tak and Chris Filts catching magic. Tak and Chris Filts catching magic

    A little misty that I missed a few of the insane evening events but at 42 years old I have to pick my battles, and decided to focus on day drinking and going to bed at a semi respectable hour.

    Trying to figure it out Trying to figure it out
    Alleycat Manifest Distro Alleycat Manifest Distro

    Friday evening brought the alleycat and more than 200 people gathered in the threatening rain. As the messenger gods laughed, it started to pour and pour and pour! An unbelievable onslaught that would have cancelled any ‘sanctioned’ event. On Safa’s command we blazed into the streets, mixing some of the worlds most intense traffic with a monsoon and a few hundy cycle maniacs. I lasted about 90 minutes with a pack that gelled around me. I stopped to help a guy who went down hard and ended up getting lost (no big surprise). All good though, met a random MC cat and we toured around until catching on with another group of stragglers.

    Ouroboros on the race course Ouroboros on the race course

    Big Ups to NY’s own Crihs Thormann for the win. As I understand, it was a sprint finish among the lead pack. Saturday brought the qualifiers for the main race, the one event I was sweating. In my 14 previous World Championships, I only managed to qualify for the final twice!

    Nico Dropping Science Nico Dropping Science

    Such a beautiful city and the people are so friendly and peaceful in my experience. While the traffic was intense and insane, the drivers are looking out and the aggro level that's so prevalent in the US is virtually nonexistent. A history rooted in magical culture and mixed with modern day amenities.

    The course was a beautiful masterpiece mixing brains and technical ability. I had a smooth run and delivered 19 packages for a strong mid-pack finish. My goal was accomplished! I made the final. With little or no interest in how I performed in the actual main event, my party mode was fully engaged.

    Don't eat me bro. Don't eat me bro.
    Safa on the job #sickofbirds Safa on the job #sickofbirds

    Eighty World Champions gathered on Sunday to battle it out on our bikes to see who was the best! Congratulations to Raph from Lausanne and Christina from San Francisco, 1st and 3rd overall, true champions and truly awesome and humble people.

    Nice work! Nice work!

    I managed to deliver two packages in the final before taking a break with Todd Danger and riding one of Mexico City’s biggest/baddest roller coasters. My first time on a triple looper, a perfect way to goof off during the race.

    WIth Todd on the triple loop WIth Todd on the triple loop
    Footdown AUS style Footdown AUS style

    Back to the course and I delivered one more then made the rounds and got some pics while visiting the awesome checkpoint crews.

    Rocking my colors Rocking my colors

    Of all my Championships this one stands out for many reasons. Helmets off to Mexico City Crew and Congratulations to the Melbourne crew who will be hosting the 23rd annual in Melbourne.

    We out. Four days of raging. Thanks Mexico We out. Four days of raging. Thanks Mexico

    Keep an eye out for tons of photos/videos from Tak and many others in the coming weeks.
    Ride Safe and Holler!

    ~ Squid

    Kevin “Squid” Bolger is the hardest working man alive. A veteran NYC messenger, he's raced nearly every CMWC since 1995. He’s been sponsored by Chrome since 2004. Check him out at CycleHawk.com

  • Chrome Films: Massan Barrage Cargo

    Chrome Films: Massan Barrage Cargo from Chrome Industries.

    We worked with Kamp Grizzly to document Chrome Familia member Massan Fluker riding his bike and our Barrage Cargo in the hills and on the streets of Portland. The film includes some of the best riding Portland has to offer including a gnarly descent of Burnside at 40+ mph. Check it and be stoked to go ride your bike.

    Shop the Barrage Cargo, compact 100% Welded-Waterproof Rolltop bag with cargo net compression system and iconic seatbelt buckle. Made in USA.

  • Chrome Films: Massan Barrage Cargo Screening

    Massan_BlogPhoto

    We’re stoked to announce the live screening of our first short film this Friday, December 13th at noon west coast time at chromeindustries.com. For the film, we worked with Portland natives Kamp Grizzly to document Massan Fluker taking his track bike and the new Barrage Rolltop to the hills and bridges of Portland. The final 3 minute short includes some of the best riding Portland has to offer including an epic descent of Burnside at +40 mph. Set your phone alarms for noon this Friday to catch the live screening. Spread the word.

  • CHROME X CARDIEL X T19

    T19 X CHROME

    Limited Edition collaboration with famed Japanese skate/fixed brand T19 and skate legend turned track bike savant John Cardiel.

    We partnered with Japanese skate/fixed crew T19 to create a limited edition ORP, our lightweight rolltop daypack designed with skate legend and track bike savant John Cardiel. T19 was one of the initial startup skate companies in Tokyo and has been shaping the skate culture in Japan for over thirty years. They've worked with Stussy, New Era, and Fragment. We're stoked to work with them.

    T19 was founded in 1984 by five street skaters in the Shibuya and Harajuku area. T19 also helped spark the original track bike movement in Tokyo. A decade after the formation of the team, the brand T19 Skateboards was born. During the track bike show hosted by Subcrew (HK) in Beijing in 2010, the T19 team got to know John Cardiel through NYC’s John Igei. A year later, T19 and John Cardiel came together again during the FTC/Chrome Japan Tour and the idea emerged to make a T19 x Cardiel bag.

    The T19 ORP features T19's signature blue and a custom T19 patch designed by pro skater and graffiti artist Hirotaka Sasao, 笹尾弘貴 a.k.a. “ CHAKA." The Operation Readiness Pack (ORP) is lightweight and water-resistant and can be used as a daypack or rolled up and stowed in another bag for travel ease.

    Limited quanitties for the T19 ORP now available.

    Shot/ Edited: TAKEIGOODMAN

  • Cardiel: Pacifica Trails

    cardstable

    When Familia member John Cardiel is not out traveling the world, or running around on tour, he likes to get down on all the terrain the Bay Area has to offer. We got to catch up with the man himself and spent the day in the hills of Pacifica with his long-time pal and photographer Luke Ogden. Continue reading