Chrome Industries

  • Chrome Storm

    Chrome is known for making useful bombproof bags that protect your gear from the elements. From the beginning, Chrome has made apparel that provides the same level of utility. ChromeStorm™ Outerwear extends that tradition. It provides bike-specific functionality with market leading technical performance without looking like you just came down from the mountains.

    Chrome Storm™ is the core technology behind Chrome’s rain gear. Fully-taped 100% waterproof breathable construction. Bike-specific fit & features. Built to ride.

     

  • Familia Matters.

    Our man Card's flew out to NY last summer to "Link Up" (no pun intended) with the rest of the Familia. He wanted to get the entire fam together and, collaboratively the team came up with this short:

    Shot/ Edited: Rick Charnoski, Produced by: Six Stair

    It all started as an idea brewed up by Cardiel. Our Familia is pretty spread out across the U.S. so getting everyone in the same spot at the same time is awesome. The Familia members carry a great sense of camaraderie with each other so it's rad to see what they can collectively come up with.

  • Meet The Makers: Chrome Footwear

    MEET THE MAKERS: A DISCUSSION WITH LARS MACLEOD

    A behind-the-scenes look at how we design and build our shoes. Told by Chrome’s chief shoe developer, Lars MacLeod. Our brand new TRUK sneaker is the latest in our Pedal Series. A proven silhouette built to resist the harsh demands of living and riding in the city. 25x stronger than canvas. Stiffer soles for more power.

     

    Chrome has been making bags + apparel for over 17 years. This started out as necessity: we needed gear built to survive the city, but such gear didn’t exist. What can you tell us about the origins of Chrome footwear?

    We wanted to build Chrome shoes like we build our bags: bombproof. So we took the same bag material (PU backing Cordura) & applied it to shoes, since it’s a proven material for us. Typical canvas sneakers always wear down too quickly. Also, we wanted to use sneaker silhouettes that had some heritage – but build them with new materials. This sparked the creation of Chrome footwear.

    Our shoes are 100% Vulcanized. Without getting too technical, what does this process involve & why does Chrome use it?

    It’s basically taking uncured rubber & attaching it to the upper of a shoe. Then, we place this into an auto-clave oven, curing the rubber directly onto the shoe. This process is over 75 years old & is still one of the most durable shoe constructions available on the market today.

     

    What makes Chrome footwear different from other brands?

    - First, the fit & comfort of the footbed. It comes down to a Polyurethane footbed (CHROME) vs. a generic compression-molded EVA footbed (Canvas sneakers).

    - Then, the durable upper materials we use (Cordura). It’s 25 times stronger than canvas.

    - Third, our unique mid-sole construction. Board-lasted with the Pro (Flex-Plate™), Pedal (3/4 Propulsion Plate), & All-City (comfort latex wedge) series.

    - Finally, we make 100% Vulcanized, water-proof sneakers.

     

    How do you approach fit when designing a Chrome shoe? What do you place as a premium?

    When it comes to fit, we develop our own lasts & footbeds. These are the two most important things to first get right when you start building a shoe. We then work on developing new design ideas to create urban performance footwear which needs to work on and off the bike.

    The Chrome TRUK is a classic, proven silhouette. We’ve made it 25x stronger than the standard canvas sneaker, but what else makes this shoe special?

    Bottom line: There’s no other shoe like the TRUK out there today. ¾ Powerplate, board-lasted soles, reflective hits on the back. Bombproof.

     

    Check out the New TRUK sneaker & watch Chrome Familia member Massan ride it into the ground:

     

  • Chrome x iMiNUSD Free Series

    We team up with our friends at one of the best Fixed Gear Freestyle and Track bike shops, iMiNUSD in San Jose. The Chrome + iMiNUSD Delta backpack. iMiNUSD is a family-owned full service bicycle boutique, online retail source and the largest purveyor of FGFS.

    Our lightweight, bombproof Free Series packs are built for hauling everything from twelve-packs to three ring binders. Flat bottoms and large openings make everything easily accessible. These bags expand up to 40% and feature integrated pockets for your laptop, iPad, and cell phone. Last but not least, our Delta pack features a reflective RiDE logo emblazoned on the front, a sticker bombed interior as well as expandable compression flap enclosures with reflective striping.

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

  • CMWC 2012 CHICAGO

     

     

     

  • From the Front Line: Salvage Pawn

    tent

    The newest addition to our Salvage Series line. The Salvage Pawn Rolltop Pack uses reclaimed materials for the outershell & has a waterproof rolltop closure with a dual compartment that separates wet/dry cargo. First ever Chrome Limited Edition Rolltop Pack made from U.S. Military Tents. Stamped & Individually numbered. Made in Chico, CA.

    Just like the early days of Chrome when we raided junk yards for old car seat belt buckles our salvage series embodies our commitment to re-purposing and re-use. Whether that be from forgotten items or a fabric that is woven with thousands of memories, we respectfully carry on it's glory.

  • Chrome PDX Build Out

  • Chrome Portland HUB Grand Opening

     

    Parties are always best when you are partying for a reason like that Prince song, 1999. Since we opened our HUB in PDX the question on every one's collective mind is: "When is the party?" They expected it. No, they yearned for it. Chrome coming to a bike mecca such as Portland was kind of a big deal and with big deals come big celebrations. Continue reading

  • Familia Affiliated: Massan joins Chrome

    FIXEDYOSHIT

    We're excited to announce the latest addition to the Chrome Familia, MASSAN.

    Massan rides bikes. He's fearless on the track bike and his videos leave no words to be spoken. He has the skill of a marksman and the resolve of a suicide bomber. Originally from the Bay Area, he now lives in Brooklyn NY. Massan joins Chrome Familia members John Cardiel, Ed "Wonka" LaForte, John Igei, Bobby Worrest, Emmanuel Guzman and Kevin "Squid" Bolger.

    Chrome Familia for life.

    Massan is in the track bike portion of Redbull Ride And Style this weekend.

  • Meet The Makers: Lil Tuffy

    We caught up with SF-based artist, Pop’s Bar manager and all-around good guy, LiL Tuffy, for the launch of his new Artist Series Bags.

    Check out his New Limited Edition screen-printed messenger bags, inspired by three of our favorite bike towns – Portland, Austin & Minneapolis. Only 200 made of each. Available now. And, like our Artist Series Tees, once they're gone – they're gone.

    You call San Francisco home. How did a kid from Michigan end up here and why did you stay?

    My dad's job moved us around a lot when I was growing up -- Los Angeles, Chicago and Cincinnati. I went to college in Pittsburgh and landed a job with a dotcom. I was managing a lot of west coast clients and started traveling to SF. One of my trips coincided with Noise Pop Festival and I quickly realized that the music and art scene here was what I had been looking for. Everything about San Francisco appealed to me… except the cost. But you can't have everything, right?

     

    You’re known worldwide for your poster art, having worked with bands like Pavement & the Black Lips, & being involved in SXSW, Fun Fun Fun Fest, & Noise Pop. How did you start making art for music?

    It took me awhile to figure out where I fit in the music world. I was a crap guitarist and an okay singer but never managed to make a band thing work. I started an indie

    label in the nineties and released a couple of singles and CDs but was horrible at the business side of things. I just wanted to design record covers. Probably not the best reason to start a label. For years, my day job supported my music habit and when I quit my day job I was at a bit of a loss as to what to do. I hated doing web design and the one time job I got in the music industry was working on ringtone downloads pages for Eric Clapton and Josh Groban. It was like a cruel joke!

    I left the tech industry and didn't really know what to do with myself. I started booking some shows and eventually ended up at an up and coming venue called Thee Parkside. I had been collecting posters from artists like Art Chantry, Firehouse and Coop for years and thought it would be cool to make a poster for my birthday party show -- some little known band from Akron, Ohio was playing - The Black Keys!

    That poster got me a few jobs with another local venue (Bottom of the Hill) and some other bands. I started working at the Firehouse and, slowly, this hobby became a career and I guess I kinda just fell into what I always wanted to do by accident.

     

    You design and make all your work here in SF. We respect that! What do you like about making stuff in SF?

    My friends are what make San Francisco the best. They are constantly volunteering to help me print or run my table at festivals. It's awesome to have someone to drink a beer with when I'm in the middle of huge print run and then bike down to the ball park or bar crawl home. San Francisco presents so many opportunities and distractions and I'm lucky to have friends that help with both!

     

    Each bag was inspired by a different bike-oriented city. Where did the ideas come from for each of the bags?

    Minneapolis Bag - This design was inspired by the American folklore figure Paul Bunyon and his companion, Babe the Blue Ox. Legend has it that Minnesota's 10,000 lakes were formed by the pair's footprints as they wandered blindly in a snow storm.

    Austin - I travel to Austin at least twice a year for SXSW and Fun Fun Fun Fest. Even at my boarding gate in San Francisco, there's always a guitar case or two -- they're ever-present in Austin and have become like the Samurai sword of Central Texas.

    Portland - Portland has become my home away from home over the past decade. I chanced upon the Chapman Swifts by accident and it was a pretty cool site to behold and I think the community's efforts to maintain the chimney for the Swifts embodies the Portland spirit.

     

    Out of the three bags in the new series, do you have a favorite?

    I think the Portland bag is my favorite. The moment that inspired it was important and personal.

     

    What can we expect to see from you in the future? Any big projects to keep an eye out for?

    I'm currently working on another project for Chrome -- that should be out in another month or so. I'm about to head to the UK and Europe for some shows and then hit the summer festivals here -- Bonnaroo, Pitchfork and Outside Lands.

     

    Check out Lil Tuffy's brand-new Artist Series Bags. Only 200 made of each!

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