Chrome Industries

  • CHROME X CARDIEL X T19

    T19 X CHROME

    Limited Edition collaboration with famed Japanese skate/fixed brand T19 and skate legend turned track bike savant John Cardiel.

    We partnered with Japanese skate/fixed crew T19 to create a limited edition ORP, our lightweight rolltop daypack designed with skate legend and track bike savant John Cardiel. T19 was one of the initial startup skate companies in Tokyo and has been shaping the skate culture in Japan for over thirty years. They've worked with Stussy, New Era, and Fragment. We're stoked to work with them.

    T19 was founded in 1984 by five street skaters in the Shibuya and Harajuku area. T19 also helped spark the original track bike movement in Tokyo. A decade after the formation of the team, the brand T19 Skateboards was born. During the track bike show hosted by Subcrew (HK) in Beijing in 2010, the T19 team got to know John Cardiel through NYC’s John Igei. A year later, T19 and John Cardiel came together again during the FTC/Chrome Japan Tour and the idea emerged to make a T19 x Cardiel bag.

    The T19 ORP features T19's signature blue and a custom T19 patch designed by pro skater and graffiti artist Hirotaka Sasao, 笹尾弘貴 a.k.a. “ CHAKA." The Operation Readiness Pack (ORP) is lightweight and water-resistant and can be used as a daypack or rolled up and stowed in another bag for travel ease.

    Limited quanitties for the T19 ORP now available.

    Shot/ Edited: TAKEIGOODMAN

  • Chrome X Blue Lug

    Two iconic brands. Three unique bags.

    Blue_Lug_Blog_Header_OptimizedWe caught up with Tokyo's iconic Blue Lug bike shop Owner Toshihiro Ashikaga for a conversation about bike culture in Tokyo, the Blue Lug X Chrome bag collaboration, and why bikes, beer and girls are so damn important.

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    CHROME: What is the Blue Lug philosophy?

    TOSHI: Our ultimate goal is to support the cycling community of Tokyo; we hope by doing this we make everyone’s cycling life a little better.

    CHROME: What is unique about the shop and staff at Blue Lug?

    TOSHI: It sounds kind of funny to say, but our staff at Blue Lug is really one big family. Most of our employees were once loyal customers who eventually joined our team. Whether they were local messengers, or just cycling enthusiasts they are all avidly devoted to the cycling scene and are completely in love with bicycles.

    CHROME: How would you describe the bike culture and scene in Tokyo?

    TOSHI: Bicycles have been an important part of life in Tokyo for a very long time, however the type of bicycle people ride has changed significantly in recent years. For example, several years ago, like in many other cities, track bikes became exceptionally popular. The track bike phenomenon created a demand for shops like Blue Lug that specialize in unique bicycles. And while track bikes are still popular in Tokyo, the influx of specialty bicycles has increased the local cycling scene’s awareness of the global bicycle culture. Today, people in Tokyo ride everything from fat bikes to cyclocross to mountain bikes, and there always seem to be a great amount of excitement surrounding anything new and unique.

    CHROME: What is your favorite route to ride in Tokyo?

    TOSHI: By far my favorite ride in Tokyo would have to be through Shinjuku just before dawn. I love this ride because during the day Shinjuku in one of the most densely populated places on the planet, which makes riding a bicycle there nearly impossible. At dawn, however, you are alone with your bicycle. The streets are silent and empty, and the air is cool. You can ride as fast as you like without hesitation, which delivers an overwhelming feeling of tranquility and freedom. In my opinion there’s nothing quite like that sensation, and I would recommend that ride to any bike lover who visits Tokyo.

    CHROME: How did the collaboration with Chrome come about?

    TOSHI: We have always loved Chrome bags and have carried them in our shops for years. Our appreciation of Chrome was only strengthened as we began to make our own bags and realized just how well made and designed they were. Chrome bags are stylish but also extremely functional, something that every bag maker is, or at least should be, envious of. To show our admiration we humbly offered to collaborate on a bag with Chrome and were honored when they accepted.

    CHROME:  What were the ideas and main inspiration behind the bag collaboration?

    TOSHI: There are a few underlying themes with regards to design of the bag collaboration. The first and most obvious is the blue stitching, which is the official Blue Lug corporation color. The others theme, however, is a little less obvious. At the shop we always like to joke that the most important things in life are girls, bicycles, and beer, and we believe deep down everyone likely feels the same way. So, because we were a little hesitant, or perhaps shy, to say it directly we decided take a slightly more subtle approach and use a mirror image to express our love for girls, bicycles, and beer.

    The Blue Lug bag collection is USA Made and comes in three iconic Chrome silhouettes; Sentinel, Sotnik, and Victor. Although developed exclusively for Blue Lug shops in Tokyo, we’ve released a small batch stateside in each of our Chrome Retail HUBs.

    Find a Chrome HUB here >> 

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  • Tenth Stop: Austin

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    I have never been to Texas' capitol, Austin, before although I have heard nothing but good things about it. I have met people from Austin in Portland, where I live, and they either tell me that Austin and Portland are sister cities or Portland is ripping off Austin. Example: they both have the unofficial motto of "Keep Austin/Portland Weird" also Austin has SXSW and Portland has MusicFestNW. Other than those two things I would say Austin is less of a sister city and maybe more along the lines of a second cousin who sweats a lot. With a heat index ranging from 105-110, you'd be sweaty too. Continue reading

  • Intermission Stop: Dollywood

    We all have a bucket list right? A list of the things you want to do before die. At the top of mine sits the most wholesome of wholesome activities and it has been on my list since I was around six. dollywoodBehold.............. DOLLYWOOD! Oh gosh, where should I start? I guess I could start by telling you that Dollywood is a theme park in Pigeon Forge, TN that is owned by Dolly Parton. What I imagined of Pigeon Forge is it would be a sleepy little Tennessee town tucked away in the Smokey Mountains and Dollywood would be the biggest attraction. I was so far off, it wasn't even funny. I mean it, I wasn't laughing. Continue reading

  • Ninth Stop: Philadelphia

    Screen shot 2013-07-31 at 4.17.07 PMI don't know about you, but I love Rocky. I mean LOVE love him. He's the most optimistic and humble sonofabitch on the planet. Sure, he's not really on the planet because he is a fictional character.... or maybe he is because I carry that character in my heart and I am on this planet. Hmmmmm..... excuse me, it's getting deep in here. Since I have grown up loving all of the Rocky movies I have seen Philadelphia's landscape many times, but have never physically been there... until now. The drive from New York City to Philadelphia was free of traffic and relaxing (please note sarcasm). In addition to Todd Danger, I brought Mike, of the Good Food fame, and his friend Matt along to Philly. NYC and Philadelphia isn't that far away from each other, it's just that there are millions and millions of people in between and that day it seemed they were all out on the road. Also, we were riding that heat wave so that made sitting in a black RV that much more enjoyable (again with the sarcasm). Once we got to Philly, I noticed the streets were just like what I thought Boston's streets would be, brick and narrow. At times I had to hop up on the sidewalk just so I could make it through. I could feel the boys cringing in the back, thinking we were going to hit something, but sistas are doing it for themselves. "Chill out dudes, I got this". Continue reading

  • Eighth Stop: New York City

    "New York, New York, is everything they say
    And no place that I'd rather be
    Where else can you do a half a million things
    All at a quarter to three " -Huey Lewis

    nycBefore I was about to take on the Big Apple with a giant RV, I decided to stop, come up with a game plan, and assemble the troupes. I was driving on back highways and there was a parking lot that I pulled off into so I could make some calls. It just so happened by chance that it was the parking lot to a park and trails out in the middle of nowhere. Lucky me. I called up Brianna, the new Vice Manager of our NYC hub because she said the magic words: "air conditioning" and "comfortable couch". You had me at hello, Bri. We, Palmer and me, rolled in to Brooklyn, swung by her house to pick up her boyfriend so he can be my eyes and help park this beast. It's a two person job at times. Believe it or not, we had no trouble parking and.... spoiler alert: I had easy parking the entire time I was there. Andy and I found a great spot, went back to his and Brianna's place where he promptly began to fall in love with Palmer. She has that way with guys. One look in to those droopy eyes and it's game over. You're hooked. Continue reading

  • Seventh Stop: Boston

    winthropAll I heard about Boston is the streets are wicked narrow, guy. People were like "you're driving THAT in Boston?! Good luck." They obviously have lack of faith in my super sweet RV driving skills. I mean, I can thread the needle with that bad boy. Before I rolled into town, I chatted with Butters and Ben, of One Shot Couriers. They gave me directions to Winthrop Square, the messenger hangout, and I found illegal parking right away. They assured me that no one messes with them and it was a safe spot, which it was. I busted out some warm Pittsburgh beer, dispersed it amongst the couriers, and we became fast friends. I am pretty sure having Palmer there had something to do with it because, from what I can tell, Boston messengers LOVE dogs. Like LOVE love them. I could tell I was in the right place. Continue reading

  • Sixth Stop: Pittsburgh

    Pittsburgh is for lovers....... and cyclists, and hi5ers, and everyone....... Pittsburgh is for me. I love that place. The state of Pennsylvania is beautiful with its lush trees and the rolling hills, but I didn't know what Pittsburgh itself would look like. I've never been there before and so I knew nothing about the city other than their hockey team's owner, Mario Lemieux, was the greatest hockey player of all time when he played for the Pens. Here's where the Gretzky fan's monocles fall out of their eye and they do a spit take with a mouthful of their Chamomile tea. The traffic in was thick and I went through a long tunnel before I got there, making it so I almost passed out when I was holding my breath and making a wish. When I saw the city on the other side and all of its bridges my mind was officially blown. Their city moto might as well read: "Pittsburgh.... who knew?"pitts1
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  • Cardiel: Pacifica Trails

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    When Familia member John Cardiel is not out traveling the world, or running around on tour, he likes to get down on all the terrain the Bay Area has to offer. We got to catch up with the man himself and spent the day in the hills of Pacifica with his long-time pal and photographer Luke Ogden. Continue reading

  • Fifth Stop: Chicago

    caponeSure, sure.... everyone knows that Al Capone lived in and ran Chicago, but not everyone knows I did too.

    Before I lived in Portland, I used to wrench at the Kozy's on Halsted where I was the captain of our super sweet gang the Broke Bike Saints. You could take that a couple of ways, 1. your bike was broken and we were the saints who would fix it or 2. we were bike saints who were broke because we were mechanics and didn't make a lot of money. Either way, we were rad. Chicago is exactly the way I left it, a large city, and we went straight to work getting things ready for that night's event. The guys at the Bike Lane were celebrating their third consecutive year of being nominated Chicago's #1 bike shop so we got the parking lot across from the Congress Theater to throw a party. Get ready for a bunch of fuzzy pictures.
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