We're about to tell you a story about a machine. His name is DESMA and he makes Chrome's Forged Rubber Sneakers. DESMA is an old pro at making shoes. Seventy years ago, he was cranking out army boots during WWII but after the war, he just sat with 85 of his fellow machines rusting away in a basement in Slovakia. One day, he got the call that Chrome Industries wanted him and his pals to build Forged Rubber Sneakers by forging rubber soles directly onto durable canvas uppers, one at a time, by hand, the same way they made army boots 70 years ago. While his pals went to work in Thailand, DESMA oiled his pivots, slapped on some paint, and hopped the first flight to San Francisco, where he and our Chrome Crew geared up to take this one-machine Forged Rubber Factory on tour.
Tag Archives: Chrome Shoes
Party photographs by Rasta Dave
Five is the number that symbolizes harmony and balance. It's the number of seconds that can pass after you've dropped food on the floor and still eat it. It's the number of digits we throw in the air and slap as a celebratory hand gesture. To Coco Chanel it signified the pure embodiment of a thing, its spirit, and its mystic meaning. To Chrome the number 5 represents a key milestone, and we can't help reflect on where we started and where we're going. If the grand opening party of our Mission HUB on Valencia, our 5th Chrome HUB, was any indication of what's to come, we'd better break out some sunglasses because the future looks bright.