Stories

  • Forged Rubber: The Mobile Factory Tour

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    Photographed by Megan Sontog

    Hi, my name is Amanda. I'm about to tell you a story about a machine. His name is DESMA and he makes Chrome's Forged Rubber Sneakers. DESMA is an old pro at making shoes. Seventy years ago, he was cranking out army boots during WWII but after the war, he just sat with 85 of his fellow machines rusting away in a basement in Slovakia.

    One fine day, he got the call that Chrome Industries wanted him and his pals to build Forged Rubber Sneakers by forging rubber soles directly onto durable canvas uppers, one at a time, by hand, the same way they made army boots 70 years ago. While his pals went to work in Thailand, DESMA oiled his pivots, slapped on some paint, and hopped the first flight to San Francisco, where he and our Chrome Crew geared up to take this one-machine Forged Rubber Factory on tour.

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  • Oregon Manifest Bike Design Project

    This year, instead of the Oregon Manifest just being in sunny Portland OR, it spread it's proverbial wings and created The Bike Design Project. 5 cities. 5 teams. 5 bikes. 1 universal party to reveal each team's bike of tomorrow TODAY. Those 5 cities were San Francisco, Chicago, New York City, Portland, and Seattle... and we just happen to have hubs in all those cities. Boom. Party time. oregonman Continue reading

  • Chrome Seattle HUB Grand Opening Party

    Chrome Seattle HUB

     Photography by David Frost

    Here at Chrome we're making moves. Bob Seger wrote a song about it, it's called "NightMoves" – it's probably best to listen to this song as you read this. >> Except instead of a song about teenagers discovering their sexuality in the woods, Chrome is discovering a new home in America. Enter, our sixth HUB: Chrome Seattle. On a summer night, on a sweet summer night we welcomed friends both old and new, to break in Chrome Seattle like we have all HUBs before it. We threw a party. A pinball party.

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  • Meet the Artist: NOA-

    The NOA- Yalta is the newest addition to our Artist Series, and features the original artwork of Japanese, live-paint artist, NOA-. NOA- is as humble as he is talented. Typically using acrylic paint on canvas or wood, he's known for painting with a style that emulates Japanese line-making.

    We joined NOA- in an Oakland warehouse where he painted a piece specifically for Chrome. The piece was inspired by the phrase "Kuro Mu" which sounds like Chrome and means Black Fog. We used the print to create our New Limited Edition NOA- Yalta.

    Artist Series: NOA- Yalta from Chrome Industries on Vimeo.

  • Guest Post: Squid Talks CMWC, Mexico City

    I was lucky enough to take part in the 22nd Annual Cycle Messenger World Championships this past weekend in Mexico City, Mexico!

    Main Race Final Main Race Final 
    Hundreds of cycle couriers from around the world gathered for this most epic event. I want to say a Big Thank You to the CMWC Mexico team and all the wonderful people who volunteered and worked so hard to pull it off!I got in on the same flight with four other NY’ers on Thursday afternoon. Proud to say our city rolled deep with 15 total!

    Thanks for the candy apples Thanks for the candy apples

    I missed the track racing at the Olympic Velodrome and group ride to the Pyramids of the Sun and Moon, and the KOM hill climb (Congrats Cooper Ray for bringing NY it’s first World Champ title of the weekend!). Not to worry though, plenty of mayhem was in store for the next few days.

    Thursday evening was a pub crawl. I drank enough Mezcal to last me the whole weekend. It was great to see old friends and meet some new ones too.

    Tak and Chris Filts catching magic. Tak and Chris Filts catching magic

    A little misty that I missed a few of the insane evening events but at 42 years old I have to pick my battles, and decided to focus on day drinking and going to bed at a semi respectable hour.

    Trying to figure it out Trying to figure it out
    Alleycat Manifest Distro Alleycat Manifest Distro

    Friday evening brought the alleycat and more than 200 people gathered in the threatening rain. As the messenger gods laughed, it started to pour and pour and pour! An unbelievable onslaught that would have cancelled any ‘sanctioned’ event. On Safa’s command we blazed into the streets, mixing some of the worlds most intense traffic with a monsoon and a few hundy cycle maniacs. I lasted about 90 minutes with a pack that gelled around me. I stopped to help a guy who went down hard and ended up getting lost (no big surprise). All good though, met a random MC cat and we toured around until catching on with another group of stragglers.

    Ouroboros on the race course Ouroboros on the race course

    Big Ups to NY’s own Crihs Thormann for the win. As I understand, it was a sprint finish among the lead pack. Saturday brought the qualifiers for the main race, the one event I was sweating. In my 14 previous World Championships, I only managed to qualify for the final twice!

    Nico Dropping Science Nico Dropping Science

    Such a beautiful city and the people are so friendly and peaceful in my experience. While the traffic was intense and insane, the drivers are looking out and the aggro level that's so prevalent in the US is virtually nonexistent. A history rooted in magical culture and mixed with modern day amenities.

    The course was a beautiful masterpiece mixing brains and technical ability. I had a smooth run and delivered 19 packages for a strong mid-pack finish. My goal was accomplished! I made the final. With little or no interest in how I performed in the actual main event, my party mode was fully engaged.

    Don't eat me bro. Don't eat me bro.
    Safa on the job #sickofbirds Safa on the job #sickofbirds

    Eighty World Champions gathered on Sunday to battle it out on our bikes to see who was the best! Congratulations to Raph from Lausanne and Christina from San Francisco, 1st and 3rd overall, true champions and truly awesome and humble people.

    Nice work! Nice work!

    I managed to deliver two packages in the final before taking a break with Todd Danger and riding one of Mexico City’s biggest/baddest roller coasters. My first time on a triple looper, a perfect way to goof off during the race.

    WIth Todd on the triple loop WIth Todd on the triple loop
    Footdown AUS style Footdown AUS style

    Back to the course and I delivered one more then made the rounds and got some pics while visiting the awesome checkpoint crews.

    Rocking my colors Rocking my colors

    Of all my Championships this one stands out for many reasons. Helmets off to Mexico City Crew and Congratulations to the Melbourne crew who will be hosting the 23rd annual in Melbourne.

    We out. Four days of raging. Thanks Mexico We out. Four days of raging. Thanks Mexico

    Keep an eye out for tons of photos/videos from Tak and many others in the coming weeks.
    Ride Safe and Holler!

    ~ Squid

    Kevin “Squid” Bolger is the hardest working man alive. A veteran NYC messenger, he's raced nearly every CMWC since 1995. He’s been sponsored by Chrome since 2004. Check him out at CycleHawk.com

  • Red Bull Ride N Style 2014

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    Ride N Style Photographed by Bobby Sanchez

    Anytime we get to be a part of people getting rad on their bikes it's a win in our book. So, when our pals at Red Bull asked us if we would, once again, join them for their annual Fixed Gear Free Style event, we answered  "Hell yes we will!" Hell yes we'll host registration at our new Mission Hub>>. Hell yes we'll park Vanna Black (the Chrome Van) at Red Bull Ride n Style and party down. Hell yes we'll eat those burritos. Where's the hot sauce? We were so there.

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  • Fix It Yourself: Spring Cleaning Edition

    Bike Maintenance

    A bicycle is more than a tool for transportation, it's an escape from the drudgery of the day-to-day. It's a reflection of one's self and often time feels like an old friend (cue Golden Girls theme song), so it only seems right that we take care of our bikes the way they take care of us. Once you've nursed your Spring Break hangover, grab a rag and some lube and get ready to go to work… on your bike. There are simple things you can do for your bike that will keep it rolling through the nice weather ahead.

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  • Coveted Jersey 2014: Death Spray Custom

    2014 Coveted Jersey 2014 Chrome Coveted Jersey designed by Death Spray Custom

    The Coveted Jersey can’t be purchased. You must win a race to own one. Have the skills; reap the reward. Wear it with pride. It’s our way of giving a bit back to the heroes that spend thankless hours organizing their races and those who test their mettle and climb to the top step. Like mercenaries sent to battle paid only with adrenaline and endorphins, each week around the globe racers contend in back alleys, busy streets, and city tunnels to claim the glory amid their mass of peers. Battles are fought between friends and short cuts found by the canny. Beers are drank and road rash mended. Street racing is rad. For those with the taste for camaraderie and glory there is no substitute. Continue reading

  • Call For 2014 Coveted Jersey Races

     

    winner

    Is your race coveted? If you’re organizing a race in 2014 and want the winner to get a Coveted Jersey, give us a shout. We are currently accepting requests from race organizers around the world. It doesn’t have to be the biggest race, just rad. Alley Cat, fixed crit, pumptrack jam, gold sprints, it doesn’t matter. They're all welcome, but we’ve only got 100 jerseys, so get to it. Continue reading

  • Cutter's Ball & Shop Bike Shootout | Minneapolis

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    Race photographed by John Murdoch

    When life gives you snow, make snow cones! Or if the thought of eating dirty snow doesn't suit your fancy, do what we did and throw a 3 up, freewheel, brakeless, no holds barred race in a back alley in Minneapolis. Although, the alley behind Handsome Cycles (click) and One On One (click) is not your average alley. Throughout the years it has seen more action than Ron Jeremy. It's the starting line for America's drunkest race, The Stupor Bowl (click), and was also where Chrome One set up to party last summer on the Wrenched Nation Tour (click). During one of the coldest winters Minneapolis has seen in years, the boys at Handsome Cycles invited us to get rad and help throw the 1st Annual 'Shop Bike Shoutout.' The Shootout would take place during year five of Handsome's The Cutter's Ball, a party they throw while much of the cycling industry is in town for the trade show Frost Bike (click). With all that snow and all of that beer, how could we lose?

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