SF HUB

  • Wrenched Nation Tour | Twelfth Stop: San Francisco

    "What a long strange trip it's been" -Grateful Dead

    hqzIs that cliche? Starting off my San Francisco write up with a Grateful Dead quote? Listen, I'm not a hippie or anything, but my trip has been long and it has been strange at times so I think it applies here. Continue reading

  • Chrome x Red Bull Ride and Style 2013

    matt-reyes_800w

    By now, you've most likely read all the great write ups about Red Bull Ride and Style 2013, seen the Wheel Talk recap video collab with #CFTY (Can't Fool The Youth) and Omar Sebai, and trolled the thousands of photos that have surfaced from friends, homies, and bike teams. Most of which, has been captured and displayed in the absolute best way it could. We've been replaying Wheel Talk's vid over and over. Continue reading

  • Ride WITH Style: Red Bull Ride and Style 2013

    Red Bull Ride + Style debuted in San Francisco in 2011 as a "rideable art installation." The concept of combining fixed gear racing and freestyle together with top street artists brought a visually stunning event to the city center. Riders descended on San Francisco from around the world to compete in the first event of its kind, bringing the international athletes together for a collaborative and progressive day of riding. Red Bull Ride + Style is an opportunity for not only the riders to make a statement on a global scale, but the artists as well. Now in its third year, the event at Justin Herman Plaza attracts world renowned artists such as Risk, Insa, Tristan Eaton and Sam Flores, who will bring the course features to life through their iconic art; and now it's up to the world's best riders to add their own creativity to the installation.

    Red Bull Ride N Style 3 course testing from Colby Elrick on Vimeo.

    To go with this awesome event, Chrome will be once again releasing a special riders bag with collaboration of world renowned graffiti artist's Risk, Insa, Tristan Eaton, and Sam Flores. We will also be hosting a Chrome Pits area, set up for a spectator and fan friendly meet-and-greet riders area. If you show up for another historical moment of Urban Bike and Fixed Freestyle, be sure to look out for a very limited run of our new Wrenched mag for Ride and Style. May 4th, 2013. Be there. Justin Herman Plaza. SF.

  • Custom Military Salvage Program in Chrome HUBs

    CHROME ACTIVATES CUSTOM MILITARY SALVAGE PROGRAM FOR VETERANS DAY

    Since 1995, Chrome has made bags from reclaimed or salvage materials. When we started making our iconic messenger bag with salvage military duffels and tents the response was amazing, particularly from US Military Personnel who wanted us to make bags using their personal duffels and fatigues. These items carry significant meaning, but can’t be used frequently in civilian life.

    military salvage citizen

    Last year US Army Vehicle Commander Jared Morford of Watertown, South Dakota reached out to Chrome to make a Chrome Customs Salvage bag with the duffel he carried to Iraq. Chrome’s Customs Military Salvage Citizen was born.

    The Chrome Customs Military Salvage Program invites Veterans and military families to bring their military duffels or fatigues to one of Chrome’s four HUB locations in San Francisco, New York, Chicago, and Portland. Chrome bag makers will use this material to create a Chrome Custom Citizen Messenger bag.

    This program is extremely successful. People have shared their stories with us and we are moved. It reminds us how fortunate we are and how bags carry memories and meaning. One story affected us so much we made a short film:

    Chrome Customs Military Salvage Program from Chrome Industries on Vimeo.

  • Sifting through the Shit: Turds for Gold

     

    bulk turds

    Trade in a shitty pair of shoes for a brand new pair of Chrome Shoes?! Seems like an awesome deal huh? For everyone who participated it was... but, for the Chrome crew, well, let's just say we had a "good" time crawling through multiple freight containers for over a month to process the surplus.

    Continue reading

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