• Chrome 18th Anniversary Sale


  • Red Bull Mini Drome Bushwick 2013

    "Smaller, faster, harder". Never before seen in NYC, the latest Red Bull mini drome debuted this past weekend and was unlike any of the other mini dromes built by Red Bull in the past. Steeper and more compact, this mini drome challenged NYC racers and a few out-of-towners with power and handling skills. Built in a church on Bushwick avenue in Bushwick was the perfect place to host this the event.
    100 riders took to the drome for a total of 10 laps, the 32 riders with fastest times went on to the main event where 2 riders would compete in a cat and mouse race around the drop for another 10 laps. Our own crew tested their metal ...
    From the 32 riders 16 winners went on to compete against one another, then 8, then 4, and then finally 2. The 2 riders Addison Zambawa and Toms Alsbergs went head to head until Addison was able to catch up a few inches from Toms.
    The Event itself was awesome, it was great seeing all the same friends you see out riding in the streets having fun in this crazy race. After the event local group NinjaSonik performed as the night winded down and everyone rode home.
  • Monster Track 14 NYC

    Ask any professional messenger and they'll tell you that the Monstertrack Alleycat race is the grand daddy of all Alleycats. It was started by New York City bike messenger, "Snake", in 2000, and to this day it remains one of the few races that is held specifically for brakeless, fixed gear bicycles. It's currently organized by Carlos "Diablo" and Victor "Freeway" work as bike messengers, race organizers, and alleycat racers. The two made the alleycat scene in New York more popular by extensively using the internet to spread the word about bike racing in New York and now Monstertrack is billed as the second largest alleycat in the nation, attracting racers from all over the US, Europe and Japan.

    Monster Track 14 did not disappoint. This breakless fixed gear death dash through the city was held during some of the worst conditions ever with freezing rain and cold temperatures. The unforgiving weather took a toll on most riders who dropped out before the race was completed. Only 8 of the 190+ riders finished all 4 manifests, including the returning veterans. Austin Horse finished in first place followed by Alfred Bobe Jr. in second and Crihs Thorman in third. Big ups to Chas from SF killing it as well. This race is a true testament to real riders killing it in the streets.

    Check out the promotional video here, the race however was much more gnar. The weather came in harsh with rain, wind, and snow... That didn't slow them down!


    Monster Track NYC Promo 2013 from DiabloNYC on Vimeo.

  • Streets of Chrome Photo Contest

    To celebrate the launch of our new street photography camera bags, the Niko Camera Bag Series, we ran a contest to find the world’s next great street photographer. From Ricky Powell to Tod Seelie, street photographers have inspired Chrome with their ability to capture the city with simple, raw and candid photos.

    Streets of Chrome from Chrome Industries on Vimeo.

    The contest received over 1,200 submissions worldwide, resulting in over 23k votes. Photos submitted were extremely impressive but Javier Linares photo took the overall with this shot:



  • Ingress is no longer a game


    For as yet unknown reasons Niantic Labs is providing identifying patches for both the Resistance and Enlightened factions to Chrome HUBs in San Francisco, New York City, Chicago and Portland. These New faction symbols raise the conflict of ideals between the competing movements to another level. The scale is global, and Ingress is clearly no longer a game... and what’s Niantic Lab’s role in all this... just whose side are they on anyway? If you know, please tell us.

    Drop by one of our stores to buy your patch and we'll sew it on your bag for free.

  • Custom Military Salvage Program


    Since 1995, Chrome has made bags from reclaimed or salvage materials. When we started making our iconic messenger bag with salvage military duffels and tents the response was amazing, particularly from US Military Personnel who wanted us to make bags using their personal duffels and fatigues. These items carry significant meaning, but can’t be used frequently in civilian life.


    Last year US Army Vehicle Commander Jared Morford of Watertown, South Dakota reached out to Chrome to make a Custom Salvage bag with the duffel he carried to Iraq. Chrome’s Custom Military Salvage Citizen was born.

    The Chrome Custom Military Salvage Program invites Veterans and military families to bring their military duffels or fatigues to one of Chrome’s four HUB locations in San Francisco, New York, Chicago, and Portland. Chrome bag makers will use this material to create a custom Citizen Messenger bag.

    This program is extremely successful. People have shared their stories with us and we are moved. It reminds us how fortunate we are and how bags carry memories and meaning. One story affected us so much we made a short documentary. (link)

  • Meet The Makers - NYC

    This month, we're rolling out with a three-part series, "Meet the Makers," profiling our in-house sewing personalities at Chrome NYC, SF, & CHICAGO. Check back each week to read about the Maker closest to you.
    We begin with the mastermind behind Chrome NYC's Custom Bag program, Briana Thomas.
    Tell us about the city in which you live & why it’s the best.
    I live in NYC. Originally, I wrote about a page then decided no one would read all that, so I edited it down: 24 hour bodegas.
    You could probably be knee-deep with other design gigs, considering your skillset. What drew you to Chrome, in particular?
    My background is in fashion design and something I couldn’t stand about the industry was the self-importance and overall crazy egos. Chrome is the total opposite of that. Plus, it’s upfront about where and how it’s products are made which I find really refreshing.
    There might be those unfamiliar with our Custom Bag program. Care to explain it?
    Simply and quickly you can choose every color of every panel of our small or medium messenger bags. Buckle color, velcro color, tape, the possibilities are basically endless - come talk to me!
    What makes a Chrome bag so tough? What’s the secret?
    Well, for starters: material. Super strong, resilient fabric, hardware, even tough nylon-coated thread. And love, of course
    Fixed or freewheel?
    Freewheel. I’ve had a heavy, clunky, old Schwinn Crusier for forever. What can I say? I love coasting.
    Encountered any ridiculous Custom Bag requests in your time? Anything you’ve ever taken someone up on?
    Dog bags. People really, really, want bags they can put their animals in...maybe on a really slow day...I don’t want the death of anyone’s poodle on my hands...
    You offer an assortment of patches as a final touch to someone’s custom bag, if they so desire. Which ones are the most popular?
    I got my hands on some vintage skateboarding patches, those were cool and went really fast. I liked those.
    Best place to see a show in NYC?
    The best place to see a show WAS Market Hotel but they got closed down, so I’ll go with Death by Audio.
    Favorite bar? Best Jukebox?
    Even though I won’t go on weekends now, The Levee is still a favorite. Free candy, free cheeseballs, and cheap drinks will always bring me out there. (Gatorita!)
    Any final remarks?
    Just a thanks to all the awesome customers who come by to hangout! And those who bring us treats like cookies and fresh baked bread! And a shout out to all my buddies: Jason, Kris, Tijon and Dana who I get to spend so much time at work with, I LOVE YOU GUYS!
  • Igei and Cardiel in NYC

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