Monthly Archives: November 2013

  • Salvage Military Gift Bag. Re-usable. Resourceful.

    HOLIDAY_SCENE

    Better than red wrapping paper and a giant bow, our Salvaged GI laundry bags make great holidays gift bags. We found them in a warehouse, cleaned them (twice), and overprinted them with our Winged-Lion. Simple, versatile, and re-usable, each bag is unique. Once they held laundry, their new use is delivering holiday cheer. Our Salvage Gift Bags let you give an awesome gift from Chrome inside an equally awesome holiday gift bag.

    Features:
    Salvage cotton, general-issue laundry bag
    Drawstring top closure
    Screen-printed Winged-Lion

    Dimensions: 23” wide, 29” high

  • Chrome_20 Goes Live

    Streets of Chrome by Van Styles

    It’s going to be a good month. We’ve teamed up with the iconic bike shop Orange 20 to bring you a one-of-a-kind Chrome HUB in LA. We call it Chrome_20 and starting November 22nd it’s going to be a month-long party.

    Orange 20 is great, the staff kicks ass, and they have been influential in shaping the Los Angeles cycling culture. We’re more than stoked that they invited us into their space; we’re pumped to share some beers (many beers) with the Orange 20 crew over the next 4 weeks.

    Chrome_20 is more than just a spot to pick up some bombproof Chrome gear…

    First off, we’re hosting a month-long Streets of Chrome photography show. We’ve reached out to our friend Van Styles to curate an exhibition of Los Angeles street photography. Along with his own photoset, Van selected the work of Sagan Lockhart and Jefroe in the show. Van kills it behind the lens and has more Instagram followers than you; Sagan Lockhart is one of the creative geniuses affiliated with Odd Future; Jefroe is the creative director of At Large Media in LA. This show is uniquely Los Angeles and we’re humbled to be showing this work.

    Chrome_20 is also home to #Wrenched_LA our interactive Instagram wall featuring favorite local spots. The first interactive edition of our Wrenched city guide, #Wrenched_LA is powered by the people. Chrome_20 features a wall-sized map of LA. Whenever a photo is posted to Instagram with the hashtag #Wrenched_LA, we’re going to print the photo and post it on the map. Next time you’re at a rad spot in LA take a photo and tag it #Wrenched_LA. Favorite dive bar: #Wrenched_LA, killer burrito: #Wrenched_LA, amazing coffee: #Wrenched_LA, best place to watch the sunset: #Wrenched_LA. You get it. We’re asking you to show us your city. At the end of this thing we’ll have a wall documenting the best places in LA. It’s going to be awesome.

    Each week you’ll have a chance to win a 2013 Chrome Coveted Jersey. Starting with an alleycat on 11/22 at 7pm, a fixed gear cross race on 11/29 at 7pm, and an uphill sprint race on 12/7 at 1pm. This will be your last chance to get a 2013 Chrome Coveted Jersey - don’t miss out. We’ll get you more information about the ongoing events but for now: the party starts November 22nd at 7pm – 10pm. We’ll have a DJ and beer from New Belgium Brewing (thanks!), you can check out the photographs, and its your first chance to score a Coveted Jersey.

    The address is:
    4357 Melrose St.
    Los Angles, CA 90029

    We’ll be there:
    Mon.-Sat. 11am - 7pm
    Sunday 11am - 5:30pm

  • Chrome_20: A Pop-Up HUB

    We're partnered with Orange 20, to open a Pop-Up in LA for the holidays. Here's a schedule of events at Chrome_20.

  • Warsaw II: An Iconic Messenger Pack Returns

    warsawII

    We built the first Warsaw—our iconic professional-grade messenger backpack—way back in 2003. The bag was designed to take shoulder-strap bags to the next level by offering messengers the ability to carry bigger loads with improved ergonomics. Messengers were stoked on the Warsaw, relying on it for everything; they earned a living, won races, and traveled across continents with their bag.

    This year we decided it was time to remake the Warsaw. As much as bike messengering looks the same, a lot of things have changed since Billy Souphorse and the Godspeed crew got the first 10 Warsaw bags we made. When we made the Warsaw the focus had been shifting from delivering small items and mail, to larger documents and file boxes. Now the focus is shifting to meal delivery. Because the business of delivery is changing, we want the Warsaw II to be able to adapt.

    We sat down with friends, employees, and messengers to remake the Warsaw. We added to our collective experience with veteran riders like Billy Souphorse and Squid Bolger. The Warsaw II is still based on the original, so it’s large enough to carry a file box. Even though the Warsaw II is deeper, it’s slim enough to split traffic. We removed the yoke—separating the shoulder straps helps to improve load carrying, stability, and comfort. The Warsaw II’s strap retention system keeps excess straps out of the way until you need to expand the bag. We simplified the organization to make it easier to find small stuff. We also added a tool pocket to the bottom of the bag, now tools are quick to find—and accessible separately—without digging through your cargo. The side pocket is there so give you quick access to mail and FedEx envelopes. We moved the ID holder so that the flap prevents rain from soaking it. Finally the stash pocket, it’s still there.

    After multiple prototypes, we had a design which Squid, and crews across the country carried and worked with. After months of testing, the final version of the Warsaw II was approved. So after all the revisions, all the stories, and the decades of shared experience from riders and messengers, we’re ready to introduce the Warsaw II; a bag of epic capabilities for professional messengers.

    Warsaw2_Hero

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