CHROME ACTIVATES CUSTOM MILITARY SALVAGE PROGRAM FOR VETERANS DAY
Since 1995, Chrome has made bags from reclaimed or salvage materials. When we started making our iconic messenger bag with salvage military duffels and tents the response was amazing, particularly from US Military Personnel who wanted us to make bags using their personal duffels and fatigues. These items carry significant meaning, but can’t be used frequently in civilian life.
Last year US Army Vehicle Commander Jared Morford of Watertown, South Dakota reached out to Chrome to make a Custom Salvage bag with the duffel he carried to Iraq. Chrome’s Custom Military Salvage Citizen was born.
The Chrome Custom Military Salvage Program invites Veterans and military families to bring their military duffels or fatigues to one of Chrome’s four HUB locations in San Francisco, New York, Chicago, and Portland. Chrome bag makers will use this material to create a custom Citizen Messenger bag.
This program is extremely successful. People have shared their stories with us and we are moved. It reminds us how fortunate we are and how bags carry memories and meaning. One story affected us so much we made a short documentary. (link)