This is the 2012 Coveted Jersey from Chrome. It was designed by James Selman and his crew at weights&pulleys in Portland, Oregon. It cannot be purchased. It is not given away freely. It must be earned. The Coveted Jersey was created in 2010 to recognize the dirtbags, fools and legit athletes who race alleycats, sprints and single speed races around the globe. Past winners include Austin Horse, Alonso Tal and Shawn Martin. Guys who know how to ride bikes.
This year we’ve worked with race organizers from San Francisco to LA to Tokyo to London to find some of the best street races in the world. 2012 Jerseys have already been sent out to Edgar “Willo” Juarez (Long Beach) who won the Fixed Gear LA Marathon Crash, Addison Zawada winner of the Redbull Ride and Style track race and several other winners. Upcoming races include the Melbourne Roubaix, NACCC and Where’s Waldo III. If you want a Coveted Jersey, check the list and win a race.
The 2012 Coveted Jersey was designed by James Selman and his crew at weights&pulleys in Portland, Oregon. James also owns Beloved Cycles and has been instrumental in developing Mellow Johnny's along with a few other things in and around the cycling industry. He goes for his 10th Leadville 100 in August.