Monthly Archives: March 2011

  • Igei and Cardiel in NYC

  • Introducing the Chrome Coveted Jersey 2011


    The custom jersey's we've been working on for the past few months just came in. We did a very limited run of these...only 200. Huge thanks to Garret Chow for the rad design...Yes, that would be a 40 in the back pocket. Unfortunately, these aren't available for purchase. The only way to score one is by winning an alley cat, gold sprint, sprint, skid contest or any other event that we may be sponsoring.

    This is the Coveted Jersey from Chrome. If you are the proud owner of this jersey, it means that you have been victorious. Perhaps you won an alleycat…a trick contest … a sprint … a polo match. Whichever is was, we at Chrome are proud of you and your accomplishments. This jersey is a testament to the fact. The Coveted Jersey cannot be purchased. It si not give away freely. It must be earned … and you have earned it. Wear it proudly.

    We’re sorry the 40 in the back pocket isn’t cold. We just figured that chances are likely that you’re a dirtbag and wouldn’t care one way of the other. Just follow these  easy steps: Wear the Jersey on a good five hour ride after a night of drinking. When finished with the ride, take the jersey off. Raise it above your head with both arms outstretched and pull it taught. Make a twisting motion with your hands, look up and open your mouth. Mmm mmm, delicious.

  • Salvage Series

    The Salvage Series was inspired by our obsession with finding resourceful solutions to real problems. Our iconic seat belt buckle is a great example of that – a re-purposed use for quick release. The Salvage series is an extension of that thinking.

    People are increasingly looking for unique products. It’s a reaction to mass production and the sea of sameness being pumped out. In our Salvage Series every bag is unique. They are numbered by hand in our factory in Chico so people know they are getting a one-of-a-kind bag.

    Our design team is constantly searching the internet to find materials that have a great back story. The first run was retired US Army tents. The process is part art, part science and a lot of patience but its worth it.

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