Familia Defined

This is the Chrome Familia. Individuals interpreting the bike and the skateboard in a way that's entirely their own. On the road for more months each year than they are at home, these are our authentic product testers who beat the shit out of our products on a daily basis to affirm that we're living up to our promise to them.

Chrome was was built by the messengers, skateboarders, musicians, surfers, cyclists, graffiti artists and vagabonds who relied on the products Chrome was making to survive their everyday lives. Now, almost

two decades later, some of the most talented individuals in the world from each of those areas are relying on the bags, shoes and threads we make to get them everywhere they need to be.
Chrome doesn’t have a “professional team” with names and numbers on jerseys. We don’t pay people for the “use of their name” or ask for people to “endorse our products” because they’re a recognizable person. We have a Familia, a family. These people come from a number of different backgrounds and disciplines, but each rely on the tough, durable goods that Chrome makes to do what they do best. These individuals are a part of us. They help us design and develop new products and tell us how we can improve upon things we’ve already made. It’s a tight group of people. We didn’t systematically go after people who had received the most media coverage or won the most contests or awards. Instead we’ve chosen to work with individuals who are a natural extension of the Chrome brand. People who are constantly moving and rely on products that don’t fail. People who have something creative, innovative and honest to bring to their discipline, and ultimately, to the extended Chrome Familia.