Chrome Industries

  • Forged Rubber: The Mobile Factory Tour


    Photographed by Megan Sontog

    Hi, my name is Amanda. I'm about to tell you a story about a machine. His name is DESMA and he makes Chrome's Forged Rubber Sneakers. DESMA is an old pro at making shoes. Seventy years ago, he was cranking out army boots during WWII but after the war, he just sat with 85 of his fellow machines rusting away in a basement in Slovakia.

    One fine day, he got the call that Chrome Industries wanted him and his pals to build Forged Rubber Sneakers by forging rubber soles directly onto durable canvas uppers, one at a time, by hand, the same way they made army boots 70 years ago. While his pals went to work in Thailand, DESMA oiled his pivots, slapped on some paint, and hopped the first flight to San Francisco, where he and our Chrome Crew geared up to take this one-machine Forged Rubber Factory on tour.

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  • Oregon Manifest Bike Design Project

    This year, instead of the Oregon Manifest just being in sunny Portland OR, it spread it's proverbial wings and created The Bike Design Project. 5 cities. 5 teams. 5 bikes. 1 universal party to reveal each team's bike of tomorrow TODAY. Those 5 cities were San Francisco, Chicago, New York City, Portland, and Seattle... and we just happen to have hubs in all those cities. Boom. Party time. oregonman Continue reading

  • Chrome Seattle HUB Grand Opening Party

    Chrome Seattle HUB

     Photography by David Frost

    Here at Chrome we're making moves. Bob Seger wrote a song about it, it's called "NightMoves" – it's probably best to listen to this song as you read this. >> Except instead of a song about teenagers discovering their sexuality in the woods, Chrome is discovering a new home in America. Enter, our sixth HUB: Chrome Seattle. On a summer night, on a sweet summer night we welcomed friends both old and new, to break in Chrome Seattle like we have all HUBs before it. We threw a party. A pinball party.

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  • Meet the Artist: NOA-

    The NOA- Yalta is the newest addition to our Artist Series, and features the original artwork of Japanese, live-paint artist, NOA-. NOA- is as humble as he is talented. Typically using acrylic paint on canvas or wood, he's known for painting with a style that emulates Japanese line-making.

    We joined NOA- in an Oakland warehouse where he painted a piece specifically for Chrome. The piece was inspired by the phrase "Kuro Mu" which sounds like Chrome and means Black Fog. We used the print to create our New Limited Edition NOA- Yalta.

    Artist Series: NOA- Yalta from Chrome Industries on Vimeo.

  • Guest Post: Squid Talks CMWC, Mexico City

    I was lucky enough to take part in the 22nd Annual Cycle Messenger World Championships this past weekend in Mexico City, Mexico!

    Main Race Final Main Race Final 
    Hundreds of cycle couriers from around the world gathered for this most epic event. I want to say a Big Thank You to the CMWC Mexico team and all the wonderful people who volunteered and worked so hard to pull it off!I got in on the same flight with four other NY’ers on Thursday afternoon. Proud to say our city rolled deep with 15 total!

    Thanks for the candy apples Thanks for the candy apples

    I missed the track racing at the Olympic Velodrome and group ride to the Pyramids of the Sun and Moon, and the KOM hill climb (Congrats Cooper Ray for bringing NY it’s first World Champ title of the weekend!). Not to worry though, plenty of mayhem was in store for the next few days.

    Thursday evening was a pub crawl. I drank enough Mezcal to last me the whole weekend. It was great to see old friends and meet some new ones too.

    Tak and Chris Filts catching magic. Tak and Chris Filts catching magic

    A little misty that I missed a few of the insane evening events but at 42 years old I have to pick my battles, and decided to focus on day drinking and going to bed at a semi respectable hour.

    Trying to figure it out Trying to figure it out
    Alleycat Manifest Distro Alleycat Manifest Distro

    Friday evening brought the alleycat and more than 200 people gathered in the threatening rain. As the messenger gods laughed, it started to pour and pour and pour! An unbelievable onslaught that would have cancelled any ‘sanctioned’ event. On Safa’s command we blazed into the streets, mixing some of the worlds most intense traffic with a monsoon and a few hundy cycle maniacs. I lasted about 90 minutes with a pack that gelled around me. I stopped to help a guy who went down hard and ended up getting lost (no big surprise). All good though, met a random MC cat and we toured around until catching on with another group of stragglers.

    Ouroboros on the race course Ouroboros on the race course

    Big Ups to NY’s own Crihs Thormann for the win. As I understand, it was a sprint finish among the lead pack. Saturday brought the qualifiers for the main race, the one event I was sweating. In my 14 previous World Championships, I only managed to qualify for the final twice!

    Nico Dropping Science Nico Dropping Science

    Such a beautiful city and the people are so friendly and peaceful in my experience. While the traffic was intense and insane, the drivers are looking out and the aggro level that's so prevalent in the US is virtually nonexistent. A history rooted in magical culture and mixed with modern day amenities.

    The course was a beautiful masterpiece mixing brains and technical ability. I had a smooth run and delivered 19 packages for a strong mid-pack finish. My goal was accomplished! I made the final. With little or no interest in how I performed in the actual main event, my party mode was fully engaged.

    Don't eat me bro. Don't eat me bro.
    Safa on the job #sickofbirds Safa on the job #sickofbirds

    Eighty World Champions gathered on Sunday to battle it out on our bikes to see who was the best! Congratulations to Raph from Lausanne and Christina from San Francisco, 1st and 3rd overall, true champions and truly awesome and humble people.

    Nice work! Nice work!

    I managed to deliver two packages in the final before taking a break with Todd Danger and riding one of Mexico City’s biggest/baddest roller coasters. My first time on a triple looper, a perfect way to goof off during the race.

    WIth Todd on the triple loop WIth Todd on the triple loop
    Footdown AUS style Footdown AUS style

    Back to the course and I delivered one more then made the rounds and got some pics while visiting the awesome checkpoint crews.

    Rocking my colors Rocking my colors

    Of all my Championships this one stands out for many reasons. Helmets off to Mexico City Crew and Congratulations to the Melbourne crew who will be hosting the 23rd annual in Melbourne.

    We out. Four days of raging. Thanks Mexico We out. Four days of raging. Thanks Mexico

    Keep an eye out for tons of photos/videos from Tak and many others in the coming weeks.
    Ride Safe and Holler!

    ~ Squid

    Kevin “Squid” Bolger is the hardest working man alive. A veteran NYC messenger, he's raced nearly every CMWC since 1995. He’s been sponsored by Chrome since 2004. Check him out at

  • Red Bull Ride N Style 2014


    Ride N Style Photographed by Bobby Sanchez

    Anytime we get to be a part of people getting rad on their bikes it's a win in our book. So, when our pals at Red Bull asked us if we would, once again, join them for their annual Fixed Gear Free Style event, we answered  "Hell yes we will!" Hell yes we'll host registration at our new Mission Hub>>. Hell yes we'll park Vanna Black (the Chrome Van) at Red Bull Ride n Style and party down. Hell yes we'll eat those burritos. Where's the hot sauce? We were so there.

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  • Chrome Mission HUB Grand Opening Party

    Chrome Industries Mission HUB GOP

    Party photographs by Rasta Dave

    Five is the number that symbolizes harmony and balance. It's the number of seconds that can pass after you've dropped food on the floor and still eat it. It's the number of digits we throw in the air and slap as a celebratory hand gesture. To Coco Chanel it signified the pure embodiment of a thing, its spirit, and its mystic meaning. To Chrome the number 5 represents a key milestone, and we can't help reflect on where we started and where we're going. If the grand opening party of our Mission HUB on Valencia, our 5th Chrome HUB, was any indication of what's to come, we'd better break out some sunglasses because the future looks bright.

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  • Fix It Yourself: Spring Cleaning Edition

    Bike Maintenance

    A bicycle is more than a tool for transportation, it's an escape from the drudgery of the day-to-day. It's a reflection of one's self and often time feels like an old friend (cue Golden Girls theme song), so it only seems right that we take care of our bikes the way they take care of us. Once you've nursed your Spring Break hangover, grab a rag and some lube and get ready to go to work… on your bike. There are simple things you can do for your bike that will keep it rolling through the nice weather ahead.

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  • Chrome X Blue Lug

    Two iconic brands. Three unique bags.

    Blue_Lug_Blog_Header_Optimized東京を代表するサイクルショップBlue Lugのオーナー足利敏浩
    と東京のバイクカルチャーやBlue Lug×Chromeのコラボバック、そしてなぜ自転車とビールと女の子が大切なのか訊いた。


    CHROME: Blue Lugの運営方針を教えて

    TOSHI: 東京の自転車コミュニティーをサポートすることですね。やっぱり、みんなにより良い自転車生活を送って欲しいので

    CHROME: Blue Lugのユニークな点ってどこだろう?

    TOSHI: ちょっと大げさな言い方かもしれないですけど、Blue Lugのスタッフは大きなファミリーみたいな感じですね。今働いているスタッフのほとんどは、ローカルのメッセンジャーだったりチャリ好きの兄ちゃんたちだったりもともとお客さんだったんです。彼らはシーンに全てを捧げてるし、自転車が好きでたまらない連中ですね。

    CHROME: 東京のバイクカルチャーってどう?

    TOSHI: 東京で生活する上で自転車は長い間重要なものとされてきたと思います。でもここ最近、人々が乗る自転車のチョイスが変わって来ましたね。数年前までは、他の都市と同じでトラックバイクがすごく人気があった。爆発的なピストブームがBlue Lugみたいにユニークな自転車を揃える店に需要をもたらしたんです。東京ではトラックバイクの人気は衰えなていないし、特殊な自転車が流入することで世界的な自転車カルチャーに対するローカルのシーンに認知度が増えたのかなと。今だと東京の人々はファットバイクやシクロクロス、マウンテンンバイクまで乗るようになりました。常に新しくてユニークなことに対して東京の人はオープンだと思いますね。

    CHROME: 東京で好きなライディングスポットは?

    TOSHI: 自分にとってのお気に入りは夜明け前の新宿を走ることですね。日中はとても人が多くで走れないけど、夜明け前だと一人で走ることができるんです。静かだし、夜風も気持ちいい。人を気にしないでスピードを出せるし、なんとも言えない感覚に浸れるんですよね。その感覚に勝るものはないなあって思います。東京に来たら是非試してほしいですね。

    CHROME: Chromeとのコラボはどうやって実現したの?

    TOSHI: Chromeのプロダクトは好きだったし、ずっと店に置いていたんです。自分たちでもバックを作り始めて、Chromeの作りやデザイン良さに改めて気づいたんです。Chromeのバックはスタイリッシュだけど、機能性もバッチリだし、バックを作ってるメーカーとして見習うべきものだと。そういうのもあってChromeにオファーをしたら、OKの返事をもらえました。

    CHROME: 今回のコラボアイテムの主なアイデアやインスピレーションを教えて。

    TOSHI: デザインに関してはザックりしたテーマがいくつかありました。まずBlue Lugのテーマーカラーでもあるブルーのスティッチを入れること。そして他のテーマは前者ほど明確ではないですが、いつもショップで人生において大切なものは「女、自転車、ビールだ」みたいな話をしてたんです。そう考えてるのは僕たちだけじゃなくて、心の底ではみんなもそう思ってるだろうって。ちょっと恥ずかしかいのもあったんので、底についた文字は全部鏡文字にして女、自転車、ビールに対する愛を表現してみました。

    Blue Lugとのコラボコレクションはすべてアメリカ製で、Sentinel、Sotnik,、Victorという三型をラインナップ。今回のアイテムはBlue Lug限定だか、米国では小さなバッチを用意したのでChromeのHUBで購入が可能だ。


  • Chris Milliman Q&A — Limited Edition Messenger Bag

    block 3

    Chromeをインスパイヤするフォトグラファー、グラフィックデザイナー、スクリーンプリント職人、ペインターたちとのコラボレーションプロジェクトであるThe Chrome Artist Series。コラボアイテムは全て限定生産で、一度在庫が無くなってしまったら二度と手に入らないリミテッドコレクションとなっている。

    毎シーズンごとに人気モデルのリミテッドエディションをリリースしてきた。今年は、フォトグラファーのChris Millimanとタッグを組んで、バックを製作した。ちなみに、Chrisはロードレースやシクロクロスの世界的な大会で活躍しているフォトグラファーだ。



    • 今回のコラボで使われた写真のインスピレーションはどこから?


    • 仕事全体を通してなにがあなたにインスピレーションなの??


    • 写真はなにがきっかけで始めたの?


    • 仕事をしていて何が一番楽しい?


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