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Building
Indestructible
Gear Since
1995

01
Manifesto

Over Two
Decades
Ago

the first chrome bag was Made with a juki sewing machine, a few yards of Cordura®, military grade truck tarpaulin, and the commitment to make bombproof gear that works on and off the bike.

From the beginning, the drive for simple, useful, and resourceful solutions led Chrome to make its original messenger bag with a salvaged seatbelt buckle. With innovations like the iconic quick release buckle, load stabilizing strap, dual wall construction and five bar webbing, the Chrome messenger bag became the bag of choice for working bike messengers around the world.

over the last 20 years Chrome has never wavered from Its commitment to making useful and durable gear for professional messengers, fixed freestyle riders, and urban commuters — people who live and ride in the city.

chrome makes street tested bags, footwear and apparel that adapt to the changing and unpredictable nature of the city.

chrome is urban mobility. We make simple, functional gear built with industrial-strength materials and features that work on the bike and in the bar. We make gear that protects people and their things from the elements without looking like you came from the mountains.

Made for Living The City
02
History

History
Doesn’t
Just Happen.
It’s made
everyday.


03
Philosophy

Living
the
City

It's working hard, playing hard and riding hard. At Chrome Industries, we believe that the city shapes us as much as we shape the city around us. Living the City is where creativity, risk, community and pure grit come together to make a lasting impression on our surroundings.

We make gear for people who want to grab life by the horns or the handlebars and hold on for the ride.

  • the city is in our blood. it’s who we are. It’s why we live here.

  • the city is in our blood. it’s who we are. It’s why we live here.

At the end of the day it comes down to a simple attitude: get out there and get after it."


Matt "Slumworm" Reyes - Chrome Familia