Stories
  • Recap: Rob Williamson's Motorcycle Photo Show at Chrome Mission

    Check out the video of Rob Williamson's Motorcycle Photo Show that went down at our Mission HUB in SF on 9/18/14. Thanks to everyone who came out and all those who tried to hangout but couldn't get in. Rad recap written by our very own Greg Weissel:

    CHROME X ROB WILLIAMSOM MOTOR PHOTO SHOW from Chrome Industries.

    Continue reading

  • This weekend: Chrome Coveted Jersey Races

    Our #CovetedJersey can't be bought, only won and if you are in the area of these two alleycats this Saturday go out and race. That winner could be you.

    Beast Flyer

    10380620_2995009759794_3510815959439760616_o

  • Forged Rubber: The Mobile Factory Tour

    forgedsf Photographed by Jason Rosette

    We're about to tell you a story about a machine. His name is DESMA and he makes Chrome's Forged Rubber Sneakers. DESMA is an old pro at making shoes. Seventy years ago, he was cranking out army boots during WWII but after the war, he just sat with 85 of his fellow machines rusting away in a basement in Slovakia. One day, he got the call that Chrome Industries wanted him and his pals to build Forged Rubber Sneakers by forging rubber soles directly onto durable canvas uppers, one at a time, by hand, the same way they made army boots 70 years ago. While his pals went to work in Thailand, DESMA oiled his pivots, slapped on some paint, and hopped the first flight to San Francisco, where he and our Chrome Crew geared up to take this one-machine Forged Rubber Factory on tour.

    Continue reading

  • Oregon Manifest Bike Design Project

    oregonman

    This year, instead of the Oregon Manifest just being in sunny Portland OR, it spread it's proverbial wings and created The Bike Design Project. 5 cities. 5 teams. 5 bikes. 1 universal party to reveal each team's bike of tomorrow TODAY. Those 5 cities were San Francisco, Chicago, New York City, Portland, and Seattle... and we just happen to have hubs in all those cities. Boom. Party time.

    Continue reading

  • Chrome Seattle HUB Grand Opening Party

    Ouz08LITgIYRu6edU_6JP_YDhjlv8EP_JePdUlvNADA

     Photography by David Frost

    Here at Chrome we're making moves. Bob Seger wrote a song about it, it's called "NightMoves" – it's probably best to listen to this song as you read this. >> Except instead of a song about teenagers discovering their sexuality in the woods, Chrome is discovering a new home in America. Enter, our sixth HUB: Chrome Seattle. On a summer night, on a sweet summer night we welcomed friends both old and new, to break in Chrome Seattle like we have all HUBs before it. We threw a party. A pinball party.

    Continue reading