This is the Chrome Familia. Individuals interpreting the bike and the skateboard in a way that's entirely their own. On the road for more months each year than they are at home, these are our authentic product testers who beat the shit out of our products on a daily basis to affirm that we're living up to our promise to them.


Familia
  • Guest Post: Squid Talks CMWC, Mexico City

    I was lucky enough to take part in the 22nd Annual Cycle Messenger World Championships this past weekend in Mexico City, Mexico!

    Main Race Final Main Race Final
    Hundreds of cycle couriers from around the world gathered for this most epic event. I want to say a Big Thank You to the CMWC Mexico team and all the wonderful people who volunteered and worked so hard to pull it off!I got in on the same flight with four other NY’ers on Thursday afternoon. Proud to say our city rolled deep with 15 total!

    Continue reading

  • Chrome Films: Massan Barrage Cargo

    Chrome Films: Massan Barrage Cargo from Chrome Industries.

    We worked with Kamp Grizzly to document Chrome Familia member Massan Fluker riding his bike and our Barrage Cargo in the hills and on the streets of Portland. The film includes some of the best riding Portland has to offer including a gnarly descent of Burnside at 40+ mph. Check it and be stoked to go ride your bike.

    Shop the Barrage Cargo, compact 100% Welded-Waterproof Rolltop bag with cargo net compression system and iconic seatbelt buckle. Made in USA.

  • Chrome Films: Massan Barrage Cargo Screening

    Massan_BlogPhoto

    We’re stoked to announce the live screening of our first short film this Friday, December 13th at noon west coast time at chromeindustries.com. For the film, we worked with Portland natives Kamp Grizzly to document Massan Fluker taking his track bike and the new Barrage Rolltop to the hills and bridges of Portland. The final 3 minute short includes some of the best riding Portland has to offer including an epic descent of Burnside at +40 mph. Set your phone alarms for noon this Friday to catch the live screening. Spread the word.

  • CHROME X CARDIEL X T19

    T19 X CHROME

    Limited Edition collaboration with famed Japanese skate/fixed brand T19 and skate legend turned track bike savant John Cardiel.

    We partnered with Japanese skate/fixed crew T19 to create a limited edition ORP, our lightweight rolltop daypack designed with skate legend and track bike savant John Cardiel. T19 was one of the initial startup skate companies in Tokyo and has been shaping the skate culture in Japan for over thirty years. They've worked with Stussy, New Era, and Fragment. We're stoked to work with them.

    T19 was founded in 1984 by five street skaters in the Shibuya and Harajuku area. T19 also helped spark the original track bike movement in Tokyo. A decade after the formation of the team, the brand T19 Skateboards was born. During the track bike show hosted by Subcrew (HK) in Beijing in 2010, the T19 team got to know John Cardiel through NYC’s John Igei. A year later, T19 and John Cardiel came together again during the FTC/Chrome Japan Tour and the idea emerged to make a T19 x Cardiel bag.

    The T19 ORP features T19's signature blue and a custom T19 patch designed by pro skater and graffiti artist Hirotaka Sasao, 笹尾弘貴 a.k.a. “ CHAKA." The Operation Readiness Pack (ORP) is lightweight and water-resistant and can be used as a daypack or rolled up and stowed in another bag for travel ease.

    Limited quanitties for the T19 ORP now available.

    Shot/ Edited: TAKEIGOODMAN

  • Cardiel: Pacifica Trails

    cardstable

    When Familia member John Cardiel is not out traveling the world, or running around on tour, he likes to get down on all the terrain the Bay Area has to offer. We got to catch up with the man himself and spent the day in the hills of Pacifica with his long-time pal and photographer Luke Ogden. Continue reading