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Chrome Familia

This is the Chrome Familia. Individuals interpreting the bike, the skateboard and the world around them in a way that's entirely their own. They hit the road with Chrome gear in tow and beat the shit out of our products on a daily basis to make sure it's the toughest damn gear out there.
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members 8
  • Res: SF
    San Francisco

    Matt Reyes

    Also known as SLUMWORM, Matt Reyes has been pushing the envelope of what’s possible on two wheels for well over a decade. Graduating from early days in BMX to pioneering the Fixed Freestyle movement, Matt most recently turned out what’s arguably the most eye-popping part in the MASH 2015 video. Always all smiles, Reyes hypes up everyone who’s ever stepped over a top tube and we couldn’t be more honored to have him as a member of the Familia.

  • Sacramento

    John Cardiel

    Nobody charges harder than Cardiel. Ever. On a skateboard, on a bike, in any aspect of living that’s ever interested him. Every member of the Familia would tell you Cards gets after it, always. One of the greatest skateboarders to ever step foot on a skateboard, DJ, mountain biker, track and road bike rider, product designer... these could all describe him, but those who know him best know he is as humble as he is inspiring. When you watch him attack things on a bike, you’d never believe that he was told he’d never walk again after a T-12 spinal cord injury left him paralyzed just over a decade ago. Forwards ever, backwards never.

    Res: SAC
    Sacramento

    John Cardiel

    Nobody charges harder than Cardiel. Ever. On a skateboard, on a bike, in any aspect of living that’s ever interested him. Every member of the Familia would tell you Cards gets after it, always. One of the greatest skateboarders to ever step foot on a skateboard, DJ, mountain biker, track and road bike rider, product designer... these could all describe him, but those who know him best know he is as humble as he is inspiring. When you watch him attack things on a bike, you’d never believe that he was told he’d never walk again after a T-12 spinal cord injury left him paralyzed just over a decade ago. Forwards ever, backwards never.

    Watch John’s Streets of Chrome
  • Res: NYC
    Brooklyn, NY via SFCA

    Massan Fluker

    Born and raised in the Bay Area, Massan got his chops on the unforgiving hills of San Francisco. Now located in the messenger mecca of Brooklyn, he shows West Coast style to the Five Boroughs. In the world of bike riding, respect is won when there isn’t a podium involved. Massan has never needed a podium. The insane gear ratios he runs, the speed and control in which he rides and the fluid style he puts to everything makes him one of the most respected riders of all time. It's an honor to have someone like Massan on our squad and we know whenever you're out with him, expect to ride fast, go hard and laugh nonstop.

  • Oakland

    Jo Celso

    Inspiring is an understatement when describing who Jo Celso is. She first discovered an interest in cycling six years ago and in that time has stood on top of the podium more than we can count. Oh, and in that same time she’s also been diagnosed with and fought cancer and continued to be a full time student. The energy she has on and off the bike is infectious. She’s been a dominant force on Team Cinelli Chrome for the past several years, coming back from injuries that might have taken others out indefinitely. Cycling is fortunate to have her and Chrome is honored to call her part of our Familia.

    Res: OAK
    Oakland

    Jo Celso

    Inspiring is an understatement when describing who Jo Celso is. She first discovered an interest in cycling six years ago and in that time has stood on top of the podium more than we can count. Oh, and in that same time she’s also been diagnosed with and fought cancer and continued to be a full time student. The energy she has on and off the bike is infectious. She’s been a dominant force on Team Cinelli Chrome for the past several years, coming back from injuries that might have taken others out indefinitely. Cycling is fortunate to have her and Chrome is honored to call her part of our Familia.

  • Res: BKLYN
    Brooklyn

    Mike Hernandez

    You’d think that only one person ever could lay claim to being a former professional skateboarder turned fire fighter. We know of three. But only one of them can ride a track bike like Mike Hernandez. In fact, of all the people in the world who ride track bikes in the city, no one else does it like Mike Hernandez. Those knees psyching you out at every turn. Light turning red a block away and he only increases his cadence. The Bruce Lee quote of “Be like water” describes Mike’s riding style perfectly. All flow, all the time. When Mike isn’t at Ladder 118 in Brooklyn saving lives, he’s flowing through the five boroughs of his native New York. Keep your eye out for this ninja of the streets.

  • Brooklyn

    John Igei

    The fact that many skateboarders have been drawn to track bikes makes perfect sense. The inherent limitations of both create the opportunity for interpretation and expression. Once in a rare while someone takes that interpretation in such memorable way that they become legend. This is most certainly true about John Igei. Coming into his own in DC in the early 90s, Igei eventually made his way to San Francisco in 2000 where he became a founding member of Western Edition Skateboards. It wasn’t long after that when he discovered a love of track bikes. To this day, we’ve never seen anyone ride a track bike wheelie longer than Igei. We’re talking city blocks. And now those blocks are in Brooklyn where he continues to ride all forms of bikes while spending his days helping to run operations at Supreme.

    Res: BKLYN
    New York City

    John Igei

    The fact that many skateboarders have been drawn to track bikes makes perfect sense. The inherent limitations of both create the opportunity for interpretation and expression. Once in a rare while someone takes that interpretation in such memorable way that they become legend. This is most certainly true about John Igei. Coming into his own in DC in the early 90s, Igei eventually made his way to San Francisco in 2000 where he became a founding member of Western Edition Skateboards. It wasn’t long after that when he discovered a love of track bikes. To this day, we’ve never seen anyone ride a track bike wheelie longer than Igei. We’re talking city blocks. And now those blocks are in Brooklyn where he continues to ride all forms of bikes while spending his days helping to run operations at Supreme.

  • Res: LA
    Los Angeles

    Alonso Tal

    That Southern California weather can spoil a person. Many of those born and raised in it take it for granted. And others, like Alonso Tal, appreciate it every damn day. Alonso first got introduced to track bikes in 2005 and probably hasn’t spent a day off of a bike since. What was initially a way to get around and a common interest with friends has grown into something that has quite literally taken him around the world. Alonso competes in both track bike and road bike crits and most recently rode from Southern California to Las Vegas to Interbike. 300+ miles in 16 hours. You try that. Go ahead, try it. We’ll be here anxiously awaiting your Strava results.

  • Portland

    damian riehl

    Who knows if you can trust the data, but the average career of a bike messenger is less than 18 months. The perceived promise of freedom is a powerful draw but not many are able to grind it out day after day and make a career out of it. Damian has been a professional courier since 1995. He’s seen it all and it’s taken him up and down the West Coast, across the country and across international lines. While his legs are fast, Damian has an affinity for the analog era and slower, more thoughtful, processes. When he’s not delivering packages, he’s taking photos of the vanishing Portland neighborhoods of his youth. Damian is a working man’s hero. He’s certainly one of our heroes and we’re honored to have him as part of the Familia.

    Res: PDX
    Portland

    damien reihl

    Who knows if you can trust the data, but the average career of a bike messenger is less than 18 months. The perceived promise of freedom is a powerful draw but not many are able to grind it out day after day and make a career out of it. Damian has been a professional courier since 1995. He’s seen it all and it’s taken him up and down the West Coast, across the country and across international lines. While his legs are fast, Damian has an affinity for the analog era and slower, more thoughtful, processes. When he’s not delivering packages, he’s taking photos of the vanishing Portland neighborhoods of his youth. Damian is a working man’s hero. He’s certainly one of our heroes and we’re honored to have him as part of the Familia.