An icon was born

Citizen

When faced with the very real problem of dropping a fully loaded messenger bag, and unsatisfied with the buckles we could buy from a catalog, inspiration struck. We went to the junkyard and removed an Oldsmobile seatbelt buckle and sewed it onto a messenger bag. This marked the beginning of our resourceful way of making useful and dependable gear with fanatical focus on the details.

Let's Kick It

Best Foot Forward

All too familiar with the click click click of walking with a cycling shoe, we decided to reinvent it. With durable nylon and a built-in shank for on the pedal performance we kicked off our footwear collection. Today we continue to make shoes and boots built for life on and off the bike.

More than a store

Retail Therapy

Our first HUB opened below our office in San Francisco, created to be not just a retail store but a true hub of the city. With an in-house bag maker, early morning coffee shop and the knowledge of the best (and most affordable) burrito in the city, our HUBs reimagined the world of retail.

Free the knees

Short Stories

Taking inspiration from the architecture of our cities, the Tensile Hip Pack is all about strength through structure. Built from a lightweight, weather-resistant, recycled ripstop nylon, the Tensile Collection reflects our commitment to keep pedaling forward, designing products with thoughtfully sourced materials and able to last for decades to come.

Urban Exploration

Waterproof Innovation

Our bags were always built to stand up to the elements, but with our Urban Ex collection it was time to take it a step further. Taking nods from dry bags and outdoor packs we infused our knowledge of what it takes to hold up to the day-to-day hustle and viola - a fully waterproof backpack, guaranteed for life.

On to a good sling

Kadet

As technology got smaller and people moved faster, there was the need for a bag as comfortable and easy to access as our messengers, but small enough to keep things light. Enter the Kadet Sling. An icon in it's own right, the Kadet launched us into the world of slings and we never looked back.

More than a bag

Buckle hits the runway

In September '23, the spotlight shone brightly on our iconic buckle as visionary designer Rio Uribe selected Chrome for his brand's momentous 10-year anniversary show at NYFW. With a keen eye for merging the past with the future, Uribe chose to spotlight our brand's most iconic design element—the buckle—bringing a touch of timeless heritage and nostalgia to his groundbreaking showcase.

The biggest little store

PDX Drop Shop

Part creative space, part retail store, all Chrome with first access to new drops and exclusive product you can only find here. The Drop Shop may be tiny in size, but it makes a big impact - a way to connect with the community in our hometown, knowing that booming cultures are built from the energy of the people in them.