Stories

Our latest news, events, and editorial coverage of all things Chrome.

Three people crossing the street in Chrome Industries Sling bags
New Drops

Fall '25: Hue Hustle

From the matte, soft feel of Polyspun X, to the airy, distinctive look of Crinkle Nylon, and the retro-futurist pop of Future White in our Waterproof Collection — every material has its own story. ...

Rim Nakamura riding a bmx bike

Rim Nakamura Takes Gold

Chrome's own BMX prodigy took home one of the highest honors in the sport last month: an X-Games gold medal in the BMX Park category. Born to the owner of a cycling shop in Kyoto, Rim Nakamura's na...

Chrome Gives BackChrome x Rio Pride collection story

Chrome x Rio Pride Collaboration

Introducing the exclusive Chrome x Rio 2025 Pride capsule collection—a bright blend of Rio’s bold style and Chrome’s everyday functionality. Be Seen. Be You. Be Proud.

No Fooling, knife roll coming in the fall

Something Sharp is Coming ... Stay Tuned

All facts, no fools. Attention, kitchen warriors and culinary pros—your knives deserve better. We’re cooking up something special: a chef’s knife case built for durability, style, and ...

PFAS free Citizen Messenger bag

Make Better Stuff. Make Stuff Better.

At Chrome, we’ve always believed you don’t need more stuff—you need better stuff. So we build gear that lasts, uses fewer resources, and is made the right way. That’s why we continue to work toward...

Move Your WayLamar riding a bike with a sling bag

Move Your Way with Lamar | Volume 15

Lamar, known as @Des1gner2x, is redefining what it means to ride a bike. Hailing from the Bay Area, he brings a bold, unorthodox approach to riding that turns heads and breaks boundaries. This pro...

Move Your WayMove your way with Boom

Move Your Way with Boom | Volume 11

Meet Boom aka @loficult , the one-man action sports soundtrack and our San Francisco-based dynamo who is inspired by movement and is always on the move! From Shredding sidewalks to riding waves and...